Nosto third-party app email personalization widgets allow you to promote the right products to the right audience in your campaigns or automated emails on Omnisend. Nosto tracks visitors on your store and recommends products to them. These recommendations can be embedded in an email using the "Email Widget" feature.
This article walks you through setting up your first email widget and shows how to use it in Omnisend.
Before You Begin
Nosto integration is available for all Omnisend users on all pricing plans.
Setup Process
Setup Steps in Nosto
The first thing you will need to do is set everything up properly in your Nosto account.
Step 1. Open your Nosto account. Choose Product Experience Cloud → Personalized Emails from the main menu. Then click Create email widget.
Step 2. Choose your campaign type, and go to the next step. Then find Omnisend among other integrations → move to the next step after you're done.
Step 3. Once you are done with personalization, on the last step, Overview, put [[contact.email]] as your Email variable name.
It is very important that you add it correctly, as otherwise your code snippet will not work properly in Omnisend.
Step 4. Copy your code to the clipboard, and click on Save and Activate.
Your setup on the Nosto account is complete.
💡 Want some visual guidance? Nosto provides tutorial videos for this setup:
Email Personalization Widget: Getting Started 1/3 (covers steps 1-4 of our guide)
Email Personalization Widget: Getting Started 2/3 (covers steps 5-7 of our guide)
Setup Steps in Omnisend
Once you have your code snippet copied, half of the job is done. Here's what you need to do on your Omnisend account.
Step 1. Open your preferred email campaign or automation workflow.
Step 2. Drag and drop an HTML block into the email. You can place it anywhere you like, and you can even have multiple Nosto content blocks in one email.
Step 3. Click on the HTML block and paste the earlier copied code snippet. Once again, make sure your Email variable name is set as [[contact.email]]. This is essential to make sure your integration works properly.
Step 4. Save the content block.
Once you've completed these steps, your integration is ready! If you decide to add more HTML blocks with Nosto HTML code to this or other emails, simply repeat these steps for each additional block.
Important Notes:
If you include more than one HTML content block with the same Nosto HTML code in a single email, the blocks will display the same items.
To display different products in the same email, use multiple Nosto content blocks with distinct code snippets. Be sure to select different rule sets in Nosto for each block to ensure unique product recommendations.
If you need assistance or encounter any difficulties, contact us at [email protected] or via in-app chat. We are here 24/7 for you!