Omnisend now works with AI tools like ChatGPT. Once connected, you can ask questions about your campaigns, automations, and subscribers in plain language and get instant answers, without switching between platforms.
This guide shows you how to set up the connection and start using AI to analyze your marketing performance.
This guide covers ChatGPT only. Claude integration is coming soon.
What is Omnisend MCP?
This connection is powered by MCP (Model Context Protocol), an open standard that allows AI tools to securely access your Omnisend data.
Omnisend MCP allows you to connect your Omnisend data to AI platforms like ChatGPT. Once connected, you can ask questions about campaign performance, automation workflows, subscriber trends, and more, without leaving your AI workspace.
If you use AI tools as your primary workspace for thinking and planning, MCP lets you access your Omnisend data without switching between platforms. This reduces the friction between data and action, making it faster to understand performance and decide what to do next.
Before You Begin
You need an active Omnisend account.
You need a ChatGPT account that supports integrations/apps.
Access to apps/integrations may require a paid ChatGPT plan, depending on your account.
Important: When you connect Omnisend, you’ll be asked to approve access to your account. This allows ChatGPT to securely retrieve and manage data (such as campaigns or reports) on your behalf. Omnisend only shares the data necessary to fulfill your requests, and you can disconnect the integration at any time.
Benefits
Using Omnisend MCP helps you:
Save time – Get answers in seconds instead of clicking through multiple dashboards or exporting reports
Make faster decisions – Ask specific questions and get contextual insights based on your real data
Spot trends and issues – Identify what's working, what's not, and where to focus next without manual analysis
Scale your workflow – Manage multiple campaigns or brands more efficiently without increasing manual effort
Connect Omnisend to ChatGPT
If you manage multiple stores: Open the correct Omnisend account in your browser before connecting. ChatGPT connects to whichever account is currently active in Omnisend.
Step 1. Open ChatGPT, go to Apps, and search for Omnisend.
Step 2. Click Connect.
Step 3. Sign in to your Omnisend account.
💡 Optional: If you want ChatGPT to reference past conversations when answering Omnisend questions, enable Reference memories and chats before continuing.
Review the permissions list. You'll see what data ChatGPT can access (campaigns, segments, analytics, forms, etc.). Click Authorize access.
Step 4. After the authentication, ChatGPT redirects you to the Apps page. Click Start chat to begin asking questions about your Omnisend data.
You can always @Omnisend in any ChatGPT conversation to call the app, then ask your question.
Troubleshooting Connection
If the connection doesn't work:
Refresh ChatGPT, or restart your session
Make sure you're logged into the correct Omnisend account
Disconnect and reconnect the app if needed
If you're still experiencing issues, contact Omnisend support via the in-app chat or at [email protected].
If you're looking to connect Omnisend via a custom setup or an API-based configuration, refer to our developer documentation: https://api-docs.omnisend.com/v2026-preview/reference/mcp-server.
What You Can Do with the Omnisend App in ChatGPT
Once connected to ChatGPT, you can ask questions in natural language and get instant answers about your Omnisend data.
💡 Tip for best results:
For more complex questions (such as reporting or analysis), you may get better results by using more advanced AI models in ChatGPT.
Faster models can still handle basic tasks, but more advanced models are better at understanding context and providing more accurate insights.
Here are the most common use cases:
1. Campaign Performance
Get quick summaries of how your campaigns are performing over any date range.
Example prompts:
"Show me campaign performance for March 2026: revenue, open rate, click rate, unsubscribes, and bounce rate."
"Give me the top 10 campaigns by revenue for the last 30 days with contribution % and key metrics."
"Show me all campaigns from last month ranked by revenue per recipient."
2. Automation Workflow Analysis
Understand how your automations are performing and where to optimize.
Example prompts:
"Show me the top-performing automation workflows in the last 30 days with revenue, conversion, and message-level performance."
"Where are users dropping off in my welcome automation?"
"Which automation messages have the highest unsubscribe rate?"
3. Subscriber Growth & Trends
Track how your contact list is growing and identify patterns in subscriber behavior.
Example prompts:
"30-day subscriber trend: daily new subscriptions vs unsubscribes broken down by channel (email, SMS, push)."
"How many new subscribers did we have this month?"
"Show me which signup sources produce the highest-quality subscribers."
4. Revenue & Attribution Analysis
Understand which campaigns and channels are driving sales.
Example prompts:
"Which campaigns drove the most revenue last month?"
"Compare attributed revenue for March 2026 vs March 2025."
"Show me revenue by channel (email, SMS, automation) for the last quarter."
5. Period Comparisons
Compare performance across time periods to spot trends and seasonal patterns.
Example prompts:
"Compare this month vs last month (campaigns, revenue, subscriber growth)."
"What changed week over week in my account? Summarize the why, not just the numbers."
"How does this week compare to the same week last year?"
6. Performance-Based Recommendations
Get actionable suggestions based on your data.
Example prompts:
"Based on my last 30 days of data, what should I do next to increase revenue?"
"What's the single biggest opportunity in my lifecycle right now?"
"Recommend next steps based on my campaign performance."
7. Deliverability & List Health
Monitor email deliverability and identify potential issues.
Example prompts:
"Show me bounce rate trends for the last 90 days."
"What's my engagement trend over the last 90 days? Are we fatiguing the list?"
"Where is the unsubscribe rate rising? Show by campaign type and segment."
8. Click & Engagement Analysis
Understand what content resonates with your audience.
Example prompts:
"Which links in my last campaign got the most clicks?"
"Show me click-through rates by campaign type for the last month."
"What time of day gets the best engagement?"
9. Segment Discovery
Find patterns in your audience and get suggestions for new segments.
Example prompts:
"What segments should I create based on purchasing behavior?"
"Show me engaged subscribers who haven't purchased in 60 days."
"Identify my most valuable customer segments by lifetime value."
10. Content & Creative Optimization
Analyze what subject lines, content types, and creatives perform best.
Example prompts:
"Which subject lines had the highest open rates in the last 30 days?"
"Show me the best-performing content types (promotional, educational, product launch)."
"What creative elements are common in my top-performing campaigns?"
💡 Explore more: The Omnisend app also supports revenue forecasting, A/B test analysis, send-time optimization, customer lifecycle tracking, and more use cases. See more ideas.
FAQ
How can I disconnect Omnisend from ChatGPT after connecting?
To disconnect Omnisend from ChatGPT:
In ChatGPT, go to Settings → Apps.
Find Omnisend in the list 3.
Click Disconnect
You can reconnect at any time by following the connection steps above.
Why are my answers not accurate or incomplete?
Make sure you're using the right ChatGPT model. Fast models work well for simple questions, but advanced models provide better accuracy for complex reporting or analysis.
Need help getting started? If you have questions about connecting Omnisend to ChatGPT, or want tips on getting the most from your data, contact our support team via the in-app chat or at [email protected].