Store validation is a one-time automated check that confirms your store meets Omnisend's requirements before unlocking full platform features.
Validation runs automatically after you connect your store and takes up to 24 hours (usually a few minutes). Once validated, you're moved to the Free plan with access to campaigns, automations, and all core features.
What's a Validation Process?
Validation occurs once you connect your store to Omnisend. It's fully automated; no action is required from your end.
Timeline: Validation usually completes within minutes but can take up to 24 hours. You'll receive an email notification once your store is validated.
During validation:
Your store is connected to Omnisend, but you're on a limited plan.
You can browse your account and build campaigns, but sending messages is paused.
Some features remain locked until validation passes.
After validation:
You're moved to the Free plan.
All features unlock (campaigns, automations, forms).
Some advanced features may require additional integration steps beyond the tracking snippet. Learn how to connect your store to Omnisend.
💡 If validation remains "pending" after 24 hours, contact Support via in-app chat or at [email protected].
Why Validation Fails
In rare cases, your store may not pass validation if it's missing essential functionality. Omnisend checks that your store is ready to receive traffic, process orders, and provide a complete customer experience.
Common issues:
Store setup: No cart functionality, no checkout page, or no payment gateway connected.
Content: Store has no products, or only dummy or placeholder products are listed.
Access: Store is password-protected (not publicly accessible).
Compliance: Terms of use or privacy policy are missing.
These are the most common issues. Your store must have all core ecommerce functionality in place before validation can pass.
Troubleshoot Validation Rejection
If your store did not pass validation, follow these steps:
Step 1. Review the checklist
Ensure your store meets these requirements:
Cart and checkout pages are live and functional.
At least one payment gateway is connected and active.
Your store has real products (not dummy/test items).
Your store is publicly accessible (no password protection).
Terms of use and privacy policy pages are published.
Step 2. Fix identified issues
Update your store to meet the requirements above. Make sure all changes are live and publicly visible.
Step 3. Request revalidation
Once issues are fixed, contact Support via in-app chat or at [email protected]. Describe what you've fixed, and we'll re-initiate validation for you.
FAQ
Can I send campaigns during validation?
No. Sending is paused until validation passes. You can build campaigns and automations, but they won't send until your store is validated.
Do I need to reconnect my store after rejection?
No. Your store remains connected. Just fix the issues and contact our Support Team to request revalidation.
How long does revalidation take?
Revalidation follows the same timeline – usually a few minutes, up to 24 hours.
Need further assistance? Contact our support team at [email protected] or via in-app chat.