Outcraft AI is an AI-powered revenue automation platform that uses customer and behavioral signals to trigger personalized outreach across channels such as voice, SMS, email, and messaging.
The Omnisend integration lets you use Omnisend audience and behavior data, including segments, campaign engagement, purchase signals, and lifecycle data, to power timely outreach for revenue recovery, repeat purchases, upsells, retention, and churn prevention.
Benefits
Use Omnisend audience and behavior data as context for Outcraft AI revenue workflows.
Trigger outreach from purchase intent, abandoned behavior, repeat-purchase, upsell, retention, and churn-prevention signals.
Extend customer engagement beyond standard email workflows with AI-powered voice and messaging outreach.
Coordinate consent, suppression, and timing rules with existing Omnisend automation logic.
Test customer matching and workflow timing before launching live customer outreach.
Before You Begin
Outcraft AI’s terms state that customers are responsible for an appropriate lawful basis or consent and prohibit unsolicited commercial communications that violate applicable law. Review your consent, disclosure, suppression, and channel-specific requirements before enabling outreach.
Setup Process
Step 1. In Omnisend, go to Apps → search for Outcraft AI → click Connect now.
Step 2. Click Copy API Key and save it securely. Omnisend will not display the full key again after you close the screen.
Step 3. In Outcraft AI, open the integrations area and select Omnisend. Enter the Omnisend API key when prompted.
Step 4. Choose the Omnisend segments, contact fields, customer events, and campaign-engagement data that Outcraft AI should use.
Step 5. Define the revenue moments that should trigger Outcraft AI outreach, such as purchase intent, abandoned behavior, repeat purchase, upsell, retention, or churn prevention.
Step 6. Align consent, suppression, and timing rules with your existing Omnisend automations, then test customer matching, messaging logic, and workflow timing before launch.
What Data is Passed
During setup, you can choose which Omnisend data Outcraft AI can use:
Contact properties: Only the contact properties you select are synced.
Segments: Selected segment membership is shared separately from contact properties.
Customer events: Selected events and related behavior data are shared.
Campaign engagement: Selected Email Campaign engagement data is shared.
Contact Data
Data | Direction | Usage |
Purchase intent | Omnisend → Outcraft AI | Can be used to trigger revenue outreach. |
Abandoned behavior | Omnisend → Outcraft AI | Can be used for recovery workflows. |
Repeat purchase | Omnisend → Outcraft AI | Can be used to trigger repeat-purchase outreach. |
Upsell | Omnisend → Outcraft AI | Can be used to trigger upsell workflows. |
Retention | Omnisend → Outcraft AI | Can be used for retention outreach. |
Churn prevention | Omnisend → Outcraft AI | Can be used to trigger churn-prevention workflows. |
Use Passed Data in Automations
Use Omnisend customer and behavioral data to coordinate Omnisend automations with Outcraft AI outreach. Keep consent, suppression, and timing rules aligned so customers do not receive conflicting or unwanted messages.
Abandoned Cart / Checkout Recovery: use abandoned-behavior signals to trigger Outcraft AI recovery outreach while coordinating timing with Omnisend cart or checkout automations.
Post-purchase Upsell: use purchase and lifecycle signals to trigger personalized follow-up for relevant add-ons or next purchases.
Repeat Purchase: use customer lifecycle or purchase signals to contact customers when a repeat purchase is likely to be relevant.
Retention and Churn Prevention: use lifecycle or engagement signals to start retention-oriented outreach for customers showing reduced activity or churn risk.
Campaign Follow-up: use Omnisend campaign-engagement data as context for downstream Outcraft AI outreach, subject to your consent and suppression rules.
If you didn't find the answer to your question, reach out to our Support Team through the in-app chat or at [email protected] - our team is available 24/7.