Bold Subscriptions is an e-commerce that lets online stores sell products on a recurring basis. Connect BOLD Subscriptions to Omnisend to receive subscription events from your store.
Before You Begin
Make sure your store:
Has BOLD Subscriptions installed.
Has an active, paid BOLD Subscriptions plan.
If you manage multiple stores in Bold Account Center, you must create a separate API access token for each store.
Create a BOLD API Access Token
Log in to Bold Account Center.
Select the correct store from the store switcher at the top of the page.
Go to API access tokens → Create API access token.
Enter a name for the token.
Set the permissions as follows:
Core Shops: Read
Subscriptions Subscriptions: Read & Write
Subscriptions Shop: Read
All other fields: None
The Shop field under Subscriptions supports read-only. This permission is sufficient.
Click Create.
Copy the API access token and Shared Secret immediately.
Bold displays the API access token and Shared Secret only once. If you lose the token, you must create a new one.
Connect BOLD Subscriptions to Omnisend
In Omnisend, go to App Market → BOLD Subscriptions → Connect.
Paste the API access token into the field.
Click Connect.
You do not need to complete an OAuth redirect or a separate authorization step.
Enable Automation Workflows
After you connect BOLD Subscriptions, the following five events become available in Omnisend:
Subscription Created – A new subscription is created.
Subscription Paused – A subscription is paused.
Subscription Resumed – A paused subscription is resumed.
Payment Failed – A subscription payment attempt fails.
Subscription Cancelled – A subscription is cancelled.
To use these events, enable a separate Automation Workflow for each one. You can enable one or more of the five available.
Each event includes the full subscription record as event properties, including:
Subscription status
Order frequency
Currency
Upcoming and last order dates
Line items
Customer information
New customer creation is not synced through this integration because Omnisend’s native Shopify contact sync already handles it. The subscription-updated event is also not synced because it occurs too frequently to be useful as a trigger on its own.
Troubleshoot Connection Issues
The connection fails with an authentication or unauthorized error
First, confirm that you selected the correct store in Bold Account Center when creating the token. API tokens are scoped to individual stores.
If the store and token are correct, confirm that the store has an active, paid BOLD Subscriptions plan. BOLD Subscriptions endpoints reject requests when the store does not have an active plan, even if the token and permissions are correct.
You cannot retrieve the API access token
BOLD displays the API access token and Shared Secret only when you create the token. If you lose the token, create a new one.
The integration works for one store but not another
API tokens are scoped per store. Create and use a separate token for each store. Tokens cannot be shared across stores in the same Bold organization.
If you didn't find the answer to your question, contact our Support Team through the in-app chat or at [email protected].