Integrate Supermetrics with Omnisend

Supermetrics is a third-party app that lets you move your Omnisend data to your go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

You can easily manage your email campaigns, analyze A/B tests, and more. Create automatic updates to your exports and have the data at hand whenever you need it. So instead of pulling the data manually every month, you can gain more time to analyze and make better decisions from your data.

When all your email campaign data is centralized in one location, it’s easy to make data-driven decisions based on historical proof. Supermetrics automates your data delivery so you can easily access it. This way, you'll have more time to optimize the campaigns and maximize the results.

2.  Combine data for deeper insight

The beauty of Supermetrics is that it allows you to connect multiple data sources and use them alongside Omnisend. Pull the data from your social media campaigns, SEO analytics, and the list goes on. Combine these results with your Omnisend data to fully understand your customer journey and overall performance.

3.  Gain strategic advantage from your data

When you spend less time gathering and manually reporting data, you'll have more time to draw insights. What's more, with Supermetrics, you'll have full ownership of your data and can use it however you need.

Supermetrics solves data problems by streamlining data delivery to your chosen reporting tool. Simply use the business tool you are used to and ensure data transparency within the organization.

You can move Omnisend data to Google Sheets, Excel, and Google Data Studio. We also support Azure Storage, Amazon S3, Redshift, BigQuery, Azure Synapse, Google Cloud Storage, and Snowflake if you prefer to use data warehouses or lakes. You can also move the data by using the API.

In Omnisend, go to Apps → Search for Supermetrics → Click Connect now → Copy API Key.

Later, you will use your copied API key to authenticate through Supermetrics and access your Omnisend data.

Depending on the app you would like to sync data with Omnisend, the setup process will be slightly different; therefore, there's no single form where you can paste the API key. You can check the setup process for each destination in SuperMetrics Support Center. Also, we'll show how to set up the integration with one of the most popular destinations - Google Sheets - in the next section of this article.

The Supermetrics app syncs any Omnisend campaign data you select in the query settings. The data can be synced on demand or with automatic triggers.

All the available data points are listed here: Integration Omnisend Fields.

This example shows you how to connect your data to Google Sheets. If you are interested in another destination, please scroll down for more information.

Step 1. Install the Supermetrics extension in the Google Workspace Marketplace. Click Install and grant the necessary permissions.

Step 2. Create a new Google Sheet file that you'll be using to display the Omnisend data. Once created, navigate to Extensions → Add-on → Manage add-ons.

Step 3. Click on the three vertical dots button in the top right corner of the Supermetrics widget and enable Use in this document.

Step 4. Supermetrics will appear as an option under the Extensions tab. Select it and click Launch.

Step 5. The Supermetrics menu will be launched on the right side of the screen → click Create new query.

Step 6. Search for Omnisend among other data sources.

Proceed with connecting Omnisend to Supermetrics as described in the Setup Process. Once it's done, you'll be able to select the data you want to import into your Google Sheet file and how you want it organized.

Supermetrics supports a wide range of destinations for your Omnisend data, including Microsoft Excel, Data Studio, APIs, and Data Warehouses.