Helium Customer Fields is your one-stop shop for collecting and managing customer information. Create unique registration forms for different customer groups and collect first-party customer data, such as birthdays, pet names, VAT/Tax IDs, etc. All customer data is synced with Shopify fields and/or customer metafields. Personalize forms with rules and variables, or tag customers automatically based on form input.
Connect the Helium Customer Fields app to Omnisend and pass all the contact information you collect with Customer Fields tools to Omnisend.
Setup Process
Prerequisites
Before we begin, make sure you log in to the Omnisend account you want to use with Customer Fields. It's important to log in to your Omnisend account before enabling the integration since Omnisend's authentication flow can get stuck if you aren't logged in beforehand.
Pro-tip: Gender & Birthday
Omnisend has standard contact properties for gender and birthdate, so we recommend creating data columns for gender and birthdate (or birthday) if you haven't already. Ensure that the data column for birthdate is using the date type. Please note that this is not a requirement - this is just a suggestion so you can get the most value out of both apps and the integration.
Connect Customer Fields to Your Omnisend account
Once you have confirmed that your desired data columns exist in Customer Fields, navigate to the 'Integrations' page in the app admin.
Find the section for the Omnisend integration and click Connect.
On the Omnisend integration page, click Connect to Omnisend.
Upon clicking this button, you will see a new browser window pop up in the app with a prompt to authorize Customer Fields to connect to your Omnisend account (make sure you are already logged in to your Omnisend account in your browser before attempting to connect).
Once you've connected to your Omnisend account, the app will show a success message. You can now proceed to the next step by adjusting the mapping settings.
Data Column Mapping
Click Manage Properties to map your desired Customer Fields data columns to Omnisend's contact properties.
While in Manage Properties, you will see three (3) main sections:
General properties are the most common pieces of standard customer data, which include things like First Name, Last Name, Email, and Phone. These data columns and contact properties are automatically mapped for you to ensure that Omnisend gets the correct data from Customer Fields.
Additional properties are other less common pieces of customer data, such as a customer's address, birthdate, and gender. Most of these data columns and contact properties are automatically mapped for you, but you can control which columns are used for birthdate and gender.
Simply click the '+ Add' button to search and select the data column you wish to use for each contact property.
Important notes:
You must use a data column with the data type set as
datewhen mapping to the birthdate contact property.Omnisend will only accept certain values (male or female) for the gender contact property. Acceptable values include
Male,male,m,Female,female, andf.This restriction does not apply to Customer Fields, so there may be cases where a contact's gender is not shown in Omnisend because Customer Fields is attempting to send a value that Omnisend does not support.
Custom properties are used for all other customer data, such as favorite color, allergies, hobbies, etc.
Simply click the '+ Add' button to search and select the data column you wish to use. The integration will automatically create custom contact properties in Omnisend for any mapped data columns, using their labels and keys.
Note: Data column types for file, group, and group_list are not currently supported by this integration.
Once you have finished mapping, make sure to click Save in the top right-hand corner of the page.
Confirm Integration Status
The integration should be enabled by default after you connect to your Omnisend account, but you can control the integration status at any time.
Simply click on the button for 'Enable' or 'Disable' to change the status. After changing the status, you'll see a confirmation message, and the app will also display a badge indicating the integration's current status.
That's it! Integration is enabled, and all the mapped fields will start flowing into your Omnisend account whenever a new customer record is created or an existing one is updated in your Helium Customer Field account. You can now use these properties to personalize your content by including the values provided by your customers in your messages or segments.
Need guidance from an expert? Our 24/7 Support Specialists are here to help via in-app chat or at [email protected].









