Supercharge engagement and conversions using cutting-edge AI-powered A/B testing by integrating with MailBandit.
Effortlessly optimize campaigns in real-time, unlocking unprecedented results. Elevate your strategy with MailBandit now – simple, intelligent, and fast!
Before You Begin
To proceed, you must have a MailBandit account created; if you don't have one already, get in touch with one of the MailBandit team at [email protected] to start your free 1-month trial.
Setup Process
Step 1. In Omnisend, go to Apps → search for MailBandit → click Connect now → Copy API key.
Step 2. Paste the newly created API key onto the MailBandit Configuration page.
Step 3. In Omnisend, check the box "I have completed all steps" and click Confirm.
And that's it! MailBandit is not integrated with Omnisend.
Setting Up an Integration.
Step 1. Preparing the tags.
This step is required to create tags, which are essential to making the integration work.
In Omnisend, go to Automation → Create workflow → Create from scratch. In the new workflow, drag and drop the 'Tag contact' block to the flow.
After clicking the automation block, select Add → enter a tag representing your experiment name → click +create new.
This creates the tag to be used in further steps; now we need a few more of those, so in the same automation block, replace the last tag and create a tag for successful emails.
Now, create a tag for variations, as shown in the screenshot below. Repeat this step until you have a tag for each variation you plan to have.
Tags can be added later if you want additional variations for the experiment.
Now that all tags are created, you can delete the 'Tag contact' automation block.
Step 2. Preparing segments.
Navigate to Audience → Segments → Create segment → Create from scratch → select the filter Tag and select the tag you created in step 1.
Optionally - create a segment based on other tags you created.
Step 3. Preparing automation
You can use the previously created automation or create a new automation from scratch. Set the trigger to the Entered segment and select your segment in the trigger filter.
Drag and drop a Conditional Split to your automation. Set up a rule for your first variant tag.
Repeat a split block under the 'NO' path for each variant tag that you have created; under each 'YES' path - add an email block; these will be your email variations, and under the emails - add a 23-hour delay block so it would look similar to this.
Under each delay block, add another split block with a rule where contacts will go to the 'YES' path if they have opened or clicked on a previously sent email. Under the 'YES' path - add an automation block that adds a tag for your successful emails. In our example, we check if contacts have opened the email, and if so, they are tagged with 'successful_email.'
Your automation should look like this based on the number of variations you use and their naming.
When automation is set up, click Start workflow.
Step 4. Prepare your audience.
Create and/or select a segment you want to run your experiment on, and copy the URL you see when in the segment; in our example, we selected all subscribers.
Step 5. Setting up your first experiment.
Go to MailBandit Dashboard, create a new experiment, and fill out the required fields.
'Experiment ID' is the experiment name.
'Allocations Per Day' is how many emails you want to send daily.
'Design Tag X' should be filled with your variation tags; in our example, we use variation_1, variation_2, and variation_3.
'Success Tag' should be filled with a tag for successful emails; in our example, we use successful_email.
'Main Segment URL' should be filled with the segment URL from Step 5 of this guide.
'Workflow Trigger Tag' should be filled with a tag that represents your experiment; in our example, we use experiment_1
Refer to our examples to fill in the field correctly.
When everything is completed according to the tags you used in automation, you can create and start the experiment!
FAQ
When are the emails being sent?
The emails are sent between 10:00 and 11:00 GMT/UTC.
If you have any questions or issues regarding setup in Omnisend, contact us via email at [email protected] or in-app chat; we are available 24/7.
If you have any questions regarding MailBandit, reach out to [email protected].