What is a Preheader?

The Preheader is a short text that follows the Subject line of your emails and that can make all the difference between an opened email or a deleted/archived email. Generally, this line of text is taken from the first text found in the email campaign, but you can set your own text, which should be catchy and meaningful. It has to intrigue your readers and make them want to know what is inside the email received.

How will the Preheader Look in my Emails?

Here you can see some examples of how your customers will see the Preheader in their inboxes:

Gmail:

Gmail app:

Apple mail iOS:

Apple mail OSX:

Where can I add a Preheader?

Omnisend gives you the chance to add a Preheader in all your emails: Campaigns and Ecommerce Automated emails.

1. Email Campaigns. The very first step - Settings - has the Preheader option and also the Inbox preview:


2. Ecommerce Automated emails.
 2.1. If you are sending a Single email, you will find the Preheader in the main page once you click on your selected email:


 2.2. If you are sending an email Series, the Preheader will be in step 2 - Setup. You will be able to customize all 3 email Preheaders:

Why should I add a Preheader?

The use of a Preheader text in your email marketing campaigns will provide your subscribers more context on what your email is about and will encourage most of them to open and take action on your campaigns. This will increase your open and click rates which can lead to higher conversion rates.

Check our blog Post 99 Ecommerce Email Marketing Resources for great examples of effective Preheaders and more...

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