Some people import contacts from personal inboxes, LinkedIn, etc. to their mailing lists. While LinkedIn, Gmail and other websites can be an extremely helpful tool in growing your email list, there is definitely a right way and a wrong way to utilize its capabilities. Before you use a tool, program, or website to gain interested contacts for your email list, it’s important to keep in mind that explicit permission is key. By explicit permission, we mean that each person you intend on emailing has agreed to, and is expecting to receive this communication.

With that in mind, think about all of the people you are following on Twitter, friends with on Facebook, and connected to on LinkedIn. Did you specifically agree to be added to each and every one of their email lists simply by becoming a connection? Most likely not, and it wouldn’t be right to assume this of your connections either.

“But, I know my LinkedIn connections are connected to me for a reason - they want to hear from me.”

Not exactly. It’s possible they may have added you to grow their network to appear more credible or to have their posts seen by a larger audience. Do not export such contacts and mass email them from Omnisend, unless they gave you a permission to send emails. Here are few examples of what can (and cannot) be imported from your personal/business accounts.

Have any additional questions? Feel free to contact us at support@omnisend.com.

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