Omnisend gives you the facility to offer your customers a discount code via our Discount Element which is available on all of our pricing plans. It can be used in all your emails: Campaigns and eCommerce Automated Emails (Abandoned Cart, Customer Reactivation, Order Follow Up, Welcome email, Birthday one, etc.)

Types of discounts

There are two ways the Discount content block works, depending on the eCommerce platform that you use:

  • a unique discount code, that is created automatically with the help of Discount content block (only on Shopify),
  • a fixed discount code, that is created manually on your online store (on other eCommerce platforms). 

About Discount content block on Shopify

A Discount content block can be used for both, regular campaigns and automated emails (including series). However, there is a difference how it works on either of these options.

Discount content block on campaigns

If you add the Discount content block to your campaign, one unique discount code will be created for that particular campaign. This means that all your subscribers on that campaign will receive the same discount code. That code will automatically be created on your store according to the rules preset on Omnisend (see below on how to set them up). A placeholder of XXXX-XXXX-XXXX will be shown during the setup process.

Discount content block on automated emails

If you add the Discount content block to your automated email, each and every single of them will have a custom unique discount code for each time the email is sent. This means that all recipients will get a custom unique discount code each time. A placeholder of XXXX-XXXX-XXXX will be shown during the setup process.

Discount content block on automated series

If you add a Discount content block to multiple emails on a series of automated emails, it will create a custom discount code for each recipient for each email sent. The rules for each code should be set separately in the Conditions tab of the editor. A placeholder of XXXX-XXXX-XXXX will be shown during the setup process.

About Discount content block on other eCommerce platforms

Discount content block does not automatically generate a discount code on other eCommerce platforms, except on Shopify. This means that the discount code should be created on your store manually and then pasted into the Discount content block. It works the same way for your campaigns and automated emails.

Locating Discount content block

The discount content block is available in the editor in the Content step. You will need to drag and drop it into your email:

Setup of a Discount content block

  1. Once you drag the Discount content block to your email, click on the coupon itself or on the Edit icon:

2. Fill in all the required fields in the Content tab: Text and Conditions (for Shopify stores only). Personalize the Settings if needed:

3. Click Save & Close after each change.
4. Click Save to be able to move to the next element.

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