Omnisend for custom ecommerce platforms is an integration that allows you to connect your custom store to your Omnisend account. This enables you to use all the data from your store to better segment your customers, automate your marketing, recover abandoned carts, automate upsell process, and more.

By custom ecommerce platform we mean any ecommerce platform other than:

Connecting and Integrating Omnisend to Custom Ecommerce Platforms

 To integrate your Omnisend account to your custom website, you will need:

  1. Register Omnisend account
  2. Have a working online store
  3. Connect your store with Omnisend by pasting and verifying our snippet (a handy wizard is present on your Omnisend account)
  4. Continue with full integration via our API

Connecting Your Store with Omnisend - the Benefits

By connecting your store to Omnisend account you get a 14 days Trial. Once your store is connected through our snippet, you can start using the following features (on Trial, Standard or Pro plan):

  • Signup forms: Wheel of Fortune, Popup, Signup Box, and Landing Page,
  • Automation: Welcome emails, Birthday emails, 
  • Subscriber list segmentation,
  • Full reports of campaigns, signup forms and automation,
  • Campaign Booster.

However, at this point some of the Standard and Pro features will not be working due to insufficient level of integration as we're not yet getting all the needed data from your store. A full integration via API will be required to get the full benefit of Trial, Standard and Pro plans.

Continuing With Full Integration via Our API - the Benefits

Once you have your store connected to your Omnisend account, you can continue integrating through API to get access to full package Standard and Pro plans offer, including:

  • Expanded subscriber list segmentation with enriched data, 
  • Cart Recovery, 
  • Order Confirmation, 
  • Order Cancellation,
  • Cross-sell,
  • Customer Reactivation, 
  • Order Follow-up,
  • Custom Automation Workflows,
  • Product Picker

Once you start pushing the needed data through the API, all enabled features will start working immediately. 

To learn more about the full backend integration, please visit our API documentation. If you have already connected your store to Omnisend, you can start from 3rd step of  Before you start guide.

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