After you name your new campaign and select a template, the next step is the actual design of your newsletter. This article walks you through the functions of the Email Campaign Editor.
Check this recording for the complete walk-through on the Email Campaign set-up.
Select a Template
The first step of creating the visual side of the campaign is choosing the appropriate Template. Initially, you will be able to select from several Standard Templates that differ in terms of fonts and content block positioning. However, the customization options do not end here. The Template is just the starting point that will serve as a playground for further alterations, as you can adjust the color and look of each particular content block and tailor a unique and eye-catching look that will make your email stand out.
You can also take a glimpse on our Themed Templates which are one-step from being ready and use it as a design base tailoring your email according to your needs.
Once you find the sweet spot and create your masterpiece, you can save it as a template to use as a basis of your future campaigns.
Once saved, you can find your saved template under Saved templates within Templates step.
Pick the newsletter design
The default newsletter color theme is white and grey, but you can quickly change the colors according to your brand identity. Pick one of the color combinations from the ready-made designs or make your own by picking the colors, fonts, and borders from the custom design widget.
Under the custom design tab, you’ll find some more advanced features, enabling you to change each element’s size and design. The width of the content in the Template can be changed in the range of 300px to 1000px. Please, be aware that the width might be not supported with certain devices, and your email might look distorted, we recommend you to test it before sending your campaign.
Drag & drop to add elements
It is an easy way to build your newsletter! Pick the element and drag it to your email area. The green fields will show the places available - drop the item there.
You can delete an element by clicking the trash bin icon directly on the element.
Adding products with Product Picker
Product Picker is one of the most favorite features of our clients. It automatically adds products to your newsletter complete with pictures, descriptions, and pricing.
Use the Product picker button:
Alternatively, click on the cart icon:
Important note: you should only use links that are linked with your store. Using external links in your campaign may result in campaign error, learn about different scenarios that can cause temporary account suspension.
The layout of products added depends on a template you selected in the 1st step. We are offering many different templates; all of them are fully customizable (content can be added, removed, rearranged).
Editing product details
Click on a product added and change the picture, description, and prices if you wish to. It happens that information about products in one row is not equally long. Shorten ones or lengthen the others to create a sense of order and make the newsletter more appealing. Long descriptions will be shortened to 200 symbols with spaces.
When editing the text, you can select styles, size, adjust color, alignment, and insert links.
Designing for mobile devices
As many of your subscribers will read the newsletter on their mobile devices, we made our all templates responsive. To see how your newsletter will look, click “Preview” and “Mobile” at the top of the page.
In the Email Campaigns, you can also show the Link to view the email in the browser in case it can't be displayed in the email client.
Note, the link to the web version of the message will be generated after your Campaign is sent. You won't see the link in the test email preheader but may access it in the sent Campaign Report.
Edit your Company’s info (Commercial newsletters are required to have a physical mailing address to comply with CASL (Canadian Anti-Spam Law)). You can edit the address by clicking on it, but be sure not to leave it blank.
Add links to your social media profiles and customize your Unsubscribe message all in one place.
Add the Subscriber preference center for your customers to be able to update their preferences.
Here you can also edit your Footer Settings. The footer is the only element that cannot be deleted.