A signup bar is another type of signup form you can create in Omnisend. Although it is very similar to the Popup, it has a few very distinct features:

  • it doesn't appear on your website automatically, but only after the visitor clicks on the widget.

  • the widget is always present on your website, so even after closing the window, your customer may get another chance to subscribe.

  • you may change the position of the widget and location of the form.

Reasons to use Signup Bar

Although popup forms are the most popular among Omnisend users, they may appear too pushy or annoying for some of the customers. Therefore, having a combination of the low-intent signup bar and Popup might be the best choice.

Another advantage is that by clicking on the Signup bar widget, your website visitors voluntarily agree to subscribe. In other words, you don't need to put too much effort into attracting your customers with discounts or exclusive offers and may focus on collecting more information, like your customers' first names, birth dates, etc.

The more subscribers you have, the more sales newsletter campaigns can generate. By providing several options to subscribe, you're increasing chances that the store visitor, if interested, will leave his or her email. So why not offer such a possibility?

Check out our study on best performing signup forms.

Setup process

Go to Forms click on the Create form button and choose to create the Signup Bar → pick the template you like.

Once you select the form, you will be brought through a couple of standard steps: Theme -> Content & Design -> Settings -> Confirm & Launch. For a very detailed walkthrough for the Form set-up check this article, while here, we will focus on the settings unique to the Signup Box form.


The Signup bar form has the same set of the layouts (Image left, Image Right, Background Image, Without Image and Simple), as the Popup one does, the only difference is the small widget with adjustable positioning.

Content & Design

Content. Under this tab, you may find all the standard settings available for each of your Signup forms, including:

  • the ability to change the image and the text displayed on the Form;

  • add your logo and main image (for some themes);

  • adjust your form input fields, including the GDPR and TCPA consent check-boxes;

  • edit Sucess and Error messages displayed after the form submission.

Design. In the design section, you can change the position of the form (where it will show up) and the position of the widget (where it will be displayed).

In the Customize menu, you may change the design of the form, including all of the colors, fonts, and choose to use your own CSS styling code.

You can remove Omnisend branding (Standard and Pro feature), remove the close button, and enable or disable the Signup bar on mobile.

Once you are done with all the settings, you may preview your form and success message on both mobile and desktop.


On this stage of the Signup bar set-up, you may change the following settings:

  • Add a Tag to organize your new signups into segments.

  • Use double opt-in to have stronger security controlling your signups.

  • Set targeting to particular visitor groups.

In the targeting settings, you may choose to show the form to all visitors, to those visiting a certain page (e.g. https://yourstoreurl.com/contact), or to all pages containing a certain word (e.g. /dresses/ - which would work on all pages that include /dresses/ in the URL).

You may also choose to show your form for visitors who come from sources with a specific UTM parameter. For example, the page URL might contain “source=facebook”.

Confirm & Launch

On the last step, you'll have a quick overview of the Form settings, so make sure to check everything and click on Save & Enable to launch the Signup bar or Save & Close, if you want to save changes, but get back to the form a little later.

That's it! We've got another Sign-up form added to your website 🚀

Read other articles like this: Popup, Popups on Mobile Devices, Wheel of Fortune, Landing Page.

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