You can offer your customers a discount code using our Discount content block. Create a code in your store's admin and you will be able to use it when sending campaign newsletters and automation messages with Omnisend!
Before you start
Discount code feature is available on all of our pricing plans and can be used in all of your messages: campaigns and automated messages (abandoned cart, customer reactivation, order follow-up, welcome email, birthday one, etc.)
There are two ways the discount content block works, depending on the eCommerce platform that you use:
- a unique discount code from Shopify, which is created automatically with the help of Discount content block
- a fixed discount code from other eCommerce platforms, that is created manually on your online store
Important: Omnisend does not generate any discount codes. All discount codes are taken directly from your eCommerce platform.
Discount on Shopify
Discount content block on campaigns
If you add the Discount content block to your campaign, one unique discount code will be created for that particular campaign. This means that all your subscribers on that campaign will receive the same discount code. A placeholder of XXXX-XXXX-XXXX will be shown during the setup process and the code will be added from your store's admin automatically when you send the campaign.
Discount content block on automation workflows
If you add the Discount content block to your automation, each and every single of them will have a custom unique discount code for each time the email is sent. This means that all recipients will get a custom unique discount code each time. A placeholder of XXXX-XXXX-XXXX will be shown during the setup process, code will be added automatically from your Shopify store's admin after the automation is sent.
Discount content block on automated series
If you add a Discount content block to multiple emails on a series of automated emails, it will create a custom discount code for each recipient for each email sent. The rules for each code should be set separately in the conditions tab of the editor. A placeholder of XXXX-XXXX-XXXX will be shown during the setup process, code will be added automatically from your Shopify store's admin after the automation is sent.
Discount on other eCommerce platforms
Discount content block does not automatically generate a discount code on other eCommerce platforms. This means that the discount code should be created on your store manually and then pasted into the Discount content block. It works the same way for your campaigns and automated emails.
Setup of a Discount content block
The discount content block is available in the editor in the Content step. You will need to drag and drop it into your message:
2. Fill in all the required fields in the Content tab: Text and Conditions (for Shopify stores only). Personalize the Settings if needed:
Important note: In Campaigns, you can add Max Redemptions to set a number of times the coupon can be used. If you wish to send the coupon to 300 customers, add 300 in the field. If you leave it blank, the limit of 500000 times coupon use will be applied. More, you can use Apply Discount once per Customer option to limit how many times one customer can use the code. In automation these options are not available and Max Redemptions is equal to 1. The discount amount off allowed is only the whole number and decimal dot cannot be used.
Note: If you are a Shopify user, there is no need to enter any code in the XXXX-XXXX-XXXX area. The unique and random code will appear once it is automatically generated on your store. If you have your own code, you should not use the Discount content block and opt for a Text content block instead. And the code will be generated only for the live emails, your TEST emails will still show the XXXX-XXXX-XXXX.
3. Once you finalized editing the settings, click Save to save the changes and the discount content block is ready to be shared with your customers!
Discount code is a great way of grabbing attention of the new customers and at the same time it is a nice way of showing appreciation to the returning and long time customers. It is now a lot easier to share the discounts with your customers. Just add Discount content block to your message and send it their way!
Have questions? Don't hesitate to contact our Support Team.