Speaking in definitions, segmentation is dividing your contacts into lists according to specific criteria: interests, consumption habits, demographics, etc.
With Omnisend segments you can organize your contacts into saved segments and then send targeted, most relevant emails to the recipients that are the most likely to engage in them.
How segmentation on the fly works
1. Now you can filter out your contacts based on their properties and actions straight in the all contacts list.
2. You can save the selected rule set as a segment and then use it to send your campaigns and automated messages to a targeted audience.
Benefiting from segmentation
Segmentation allows you to communicate with specific groups more precisely while choosing a particular group of recipients. It can make your newsletters, automation messages and online ads drive a lot more engagement, opens, reads that would result in better sales.
Feel free to check out our blog post on Why Segmentation Rocks in Email Marketing.
Since now you know what segmentation on the fly is, how it works and what the benefit of it is, use the guidance below to start bringing more value to your business.
- To manage and store your contacts in the most convenient way we recommend creating saved segments. You can create a segment while importing your contacts from file or other services and build a new segment based on your contacts personal information, behavior or using contact tags in forms, automation, Contact's profile page and more.
- To use your saved segments in the most efficient and value bringing way, watch our recent Success with Omnisend webinar where our Customer Success Manager demonstrates the best practices of using segmentation.
Have any additional questions? Feel free to contact us at firstname.lastname@example.org.