Speaking in definitions, segmentation is dividing your contacts into lists according to specific criteria: interests, consumption habits, demographics, etc. The purpose of segmentation is to send targeted, most relevant emails to recipients that are the most likely to respond to them.
To manage and store your contacts data in a most convenient way we recommend creating segments. You can either create a segment while importing your contacts from file or other services or build a new segment.
Benefiting from segmentation
Segmentation allows you to communicate with specific groups more precisely while choosing particular target recipients or implementing specified campaigns. It can make your newsletters, automation, and online ads drive more opens, reads and result in better sales.
Feel free to check out our blog post on Why Segmentation Rocks in Email Marketing.
Have any additional questions? Feel free to contact us at firstname.lastname@example.org.