When you use Omnisend, your subscribers' list will grow and you will need more and more email credits for your eCommerce email marketing activities.


Explaining mailing credits

You use as many credits as you have subscribers for your email campaigns. Also, you need email credits for your Automation workflows. Welcome Email, Abandoned Cart and other automated emails use email credits as well.


Credit limits

The amount of email credits depends on the number of your subscribers as well as the pricing plan.

  • Free users get 15,000 email credits every month for free. The daily sending limit is 2,000.
  • Standard plan users credits depend on the number of subscribers they have. 
  • Pro plan users get unlimited email credits each month. 

In both of our paid plans you can always see this information in your Account Settings and by using the Omnisend billing calculator.


Refilling mailing credits

If you run out of mailing credits before your billing month ends, you can refill them manually. When you are about to send your campaign, Omnisend will automatically inform you that you are running out of mailing credits and direct you to the refill button.

If you are on the Free plan, you will be offered to upgrade to the Standard or Pro plan. Depending on the number of subscribers, the system will automatically determine the price of your paid plan. You will get the credits you need immediately after upgrading.

If you are on the Standard plan, you can easily buy more credits to use till the end of the current billing cycle. Just navigate to My Account and click on Charge now.

Charge now

The price for Charge now is calculated with the following formula:

Total monthly price / number of the current billing cycle week = Charge now price

The minimum charge for Charge now is $10.

Mailing credits you get are added according to the following formula:

Number of monthly credits / number of the current billing cycle week = Extra credits added to your account

Days are always rounded to the higher limit, i.e. 3 days mean 1 week, 8 days mean 2 weeks, etc.


Let's say you have 3 more days left until your next billing cycle and click on Charge now. You have 12000 subscribers, are on Standard plan, and pay $150 per month.

Total monthly price: $150
Number of the current billing cycle week: 4 (out of 4)
Then your additional charge will be: $150 / 4 = $37.50

Total monthly credits: 144,000
Number of the current billing cycle week: 4 (out of 4)
Then your additional mailing credits will be: 144,000 / 4 = 36,000


To learn more about how these charges work, refer to article on charges for paid plans.

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