Just like your email campaigns or automated emails, SMS is a promotional channel, which should be used only with an opt-in from the recipient. While there a lot of ways to sign up for promotions via SMS, usually the unsubscribe process is very tricky for the recipient, i.e. your customer.

Omnisend provides you with a feature that allows your customers to very easily unsubscribe from SMS messages in campaigns or automation. This is a unique feature and a rarity in the market, although very anticipated by many end users and businesses (especially with GDPR in mind).

Before you start

  • Unsubscribe for SMS is available for all plans on Omnisend
  • This feature is available on all ecommerce platforms and integration types
  • Learn more about SMS in campaigns
  • Learn more about SMS in automation


Adding the link to SMS message

Unsubscribe for SMS is optional, although highly recommended. You can choose, whether you want to use the unsubscribe option or not. 

The setup is very simple: it is a checkbox at the bottom of SMS message you create on your campaign or automation. For campaigns, you will have to tick it every time you want to use it. For automation, you will have to tick it for every new message 

As a default, the checkbox is not ticked, but we highly recommend using the unsubscribe link in your SMS campaigns, as this gives an easy way for your subscribers to opt-out of unwanted communication channel. 


Unsubscribe link

The link will generate automatically and will be unique per recipient and message (campaign or automation).

It is shortened, so no need to do anything additionally:

  • in campaigns it is osend.me/lc/XXXXX
  • in automation it is osend.me/l/XXXXX

Using the unsubscribe link does count into your character limit (160 per SMS message) and might mean additional costs if the message becomes longer than 160 characters. 


The recipients side

When your recipient receives an SMS with an unsubscribe link, they can click on it and subscription preferences page will open up in their browser. The checkbox saying I would like to receive promotional SMS messages will be ticked and the customer will need to uncheck it and click Update to save the new preferences.

From then on this particular recipient will not receive SMS campaigns and automations. Unsubscribing from SMS campaigns or automation does unsubscribe from all SMS messages (campaigns AND automation). The customer opts-out of this channel. However, they might still receive transactional SMS messages related to their order status.

Have any questions? Reach out to Support team.

Did this answer your question?