An additional channel to contact your clients and inform them about their Abandoned Carts and/or Placed Orders. 


Before you start
Connecting Facebook Messenger
Setting up Automated workflows

Before you start

For the feature to work properly, please make sure your account fulfills the following requirements:

Only one Facebook Messenger app can be on your store
• At least one automation flow with Facebook Messenger block is enabled
• You have at least one page created within your Facebook account.
• Facebook Messenger app is connected with Omnisend
• Your site domain has HTTPS
• Only one Add to cart button has to be on a product page
• Facebook Messenger is available for Shopify, Bigcommerce and API ecommerce platforms.
• Snippet is added (if your store is connected via API)
• Available on Omnisend Enterprise pricing plan only

Important note: Messenger channel works ONLY if the contact is identified on a website (they are already your subscribers) and the relevant user email is the same as the email they registered with on Facebook.

Connecting Facebook Messenger

  1. In your Store settings go to Connected apps > click Connect New App:

2. Select Facebook Messenger from the list of available apps:

3. Click CONNECT and follow the wizard:

4. You will be redirected to Facebook, log in > choose the pages you give Omnisend access to:

5. Ensure all of the options are enabled > click Done:

A success message will inform you about the successful connection and you will be redirected back to the Omnisend app

6. Select the Facebook page > click Connect

Success! Your Facebook page is now connected to Omnisend.

Note, in case your store domain is not the same as the one on Facebook page, you will need to white-list your store domain. To do so, navigate to your Facebook page Settings > Messenger Platform > Whitelisted Domains > add and save your store domain.

Setting up Automated workflows

Now that you have connected Omnisend with your Facebook Messenger, you can start sending messages to your customers using automation. Facebook messenger works with the following automation workflows:

Important note: messages with Facebook Messenger can only be sent within 24 hours window (Facebook requirement). 

You will be able to add Facebook Messenger to the Automated workflow from the Editor:

1. Drag and Drop from the main menu to the workflow.

2. Now personalize your message in the Editor panel on the right side of your screen:

3. Don't forget to enable "Pass non-opted-in contact to next workflow step" if you have any other channel messages in the flow. This option will allow you to send the next message in your channel if the contact is not subscribed to Facebook messenger.

As soon as you enable the workflow, a checkbox option will appear on your store. In case you cannot see Facebook Messenger checkbox after going through all of the steps and requirements, please contact our Support team for manual integration at


Samples of Facebook Messenger messages

Abandoned Cart reminder: 

Order Confirmation notification:

Shipping Confirmation notification:


If the client adds several products to the cart but marks the checkbox for one of the products only, the remainder will contain both of them? Yes, it is enough to add a check-mark next to one of the products only.

What happens if the customer replies to the message sent through messenger? The message will be sent to the account connected to the brand.

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