Each contact on your list has a Profile page where you can view all the details that you have collected about that contact, including the channels via which a client agreed to receive your marketing, activity, info about orders and products, and more. You can also edit contact information, delete or export your contact directly from the profile page.


Viewing Contact Profile Page
Profile data
Web-tracking data

Viewing Contact Profile Page

To view a specific contact, navigate to Audience tab -> choose All contacts or a particular segment within Saved segments -> find and click on the contact you wish to view. 

Once you do that, you'll see your contact's Profile page:

In the Profile page, you will find profile data and web-tracking activity.

Profile data

Profile data for the customer can be populated in one of the following ways:

  • synced from the store;
  • collected by Omnisend;
  • passed by integrated application or services;
  • uploaded manually.

When new information is added, the existing value is updated, we are not replacing or deleting it.

Contact Name

This section will include available information about your contact name, last name, location, and date when the contact was added.


It will display all the channels through which your contact agreed to receive communication from you, i.e., email, push notification, SMS, etc. Here, you may also see if your customers' GDPR consent for Email marketing and TCPA for the SMS one was collected with Omnisend.


You will find the list of the default properties holding the information about your contacts, such as email, address, phone number, etc., and custom properties if you collected any of those.

  • if your customer provides different Billing and Shipping addresses at the check-out, the Billing address will be added to the customer profile;
  • the opt-in date is not added when the customer subscribes at the check-out.


In this section, you will see some overall statistics of orders and revenue that contact brought.


Here you will find all of the tags you used to identify your contact. Learn all about Tags in our help article here.


This section will show you all of the segments your contact belongs to.

Web-tracking data

The information provided on the main screen is displayed in three different tabs: Activity, Orders, and Products. Omnisend collects this information through cookies that we place to your store visitors' browsers. Therefore, the historical data about your customers' activity won't be displayed, and later on, the tracking period will be constrained by your pricing plan.

⚠️ When Segmenting your customers based on the purchase behavior, we are not using the tracking data, but the information your store is passing. If any discrepancy is noticed, rely on the Segment's data.


The activity feed is designed to display a visual timeline of your contact's engagement throughout the time. Each session will show what actions your client took on your store on a particular day. Note, the website-tracking period will restrict the information.


Here you will find information about all the orders your contact made.

Note, Order number doesn't match the one in your store admin. It is assigned by Omnisend and is used to track your data in our system.


Products section will show you what products your client viewed, bought, and more. This way, you will be able to send a custom promotion to your client with a personal discount offer!

Note: this section will not display all of the products that your client purchased. Currently, we only feed information here about products that are tracked in the Live view reports.

If you didn't find the answer to your question, reach out to our Support Team via in-app chat or at support@omnisend.com.

Did this answer your question?