When you think about the opportunity to add a video to the Email message, it sounds like a great way to attract your customers' attention by adding dynamic, fresh, and high-quality content. However, some of the biggest email providers (Gmail, Outlook, etc.) don't allow to play video inside of the email message. Nevertheless, we have a solutions to this problem.

Contents

Video Content Block
Beautify your email with GIFs

Video Content Block

In the editors for both Email Campaigns and Automation workflows, you can add a Video Content Block to the email message content.

To populate the block, you need to add a link to the video (>30 sec) in the content block settings. Once added, Omnisend will automatically convert it to the image with a play button. Currently, two options are supported:

  • Vimeo (Image)
  • Youtube (Image or Animated GIF)

Although it is not possible to play the video in the inbox directly, displaying its preview with the call to action Play button takes its visual representation one step further. After clicking on the Play button, the customer is redirected to the web resource (Vimeo or Youtube), where it can be viewed. 


Beautify your email with GIFs

However, that's not the only option we can offer. While the large video file should be added to the Video block, you may also beatify your email with GIFs. It cannot only be added to the Image file itself but also to the content blocks background or the email message itself.


You may also check out Blog for some hints and recommendations:

Video Email Marketing: Guide how to boost Engagement!

Using Video in Email Marketing Can Double Your Customer Engagement

How to Insert a GIF into an Email: The Full Guide


If you have any questions or need some recommendations, do not hesitate to reach out to our Support Team via live chat-line or email us at support@omnisend.com.

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