If you've already familiarized yourself with the Segment rules based on Shopping behavior, you may have noticed that it has a few very similar rules-sets.

In this article, we will look into those in greater detail to find out about these rules and when they should be used.

Contents

Placed Order vs Purchased product
Not Purchased rule vs "is not" filter
"is in the last" vs "is not in the last" filters

Placed Order vs Purchased product

Each of these categories contains several identical rules, but each of them also has a few unique ones. Let's put everything on the table:

All of the rules from the Identical category work the same way for both rule-sets. However, those that are unique have their own set of filters.

For example, if you use the Number of orders placed and Times purchased rules, you will get the same number of contacts defining the number of times at least something was purchased.

If you wish to find out the number of times a particular product was purchased, you should add another filter, pointing out the product.

Not Purchased rule vs "is not" filter

Another common question is why the Not Purchased rule is presented as a unique category, while you can use Placed order with the negative filter. Well, the difference is that Placed Order and Purchased product are exclusive, while Not purchased product is inclusive.

Let's consider an example: the Segment of contacts should contain those that didn't purchase anything within the last 30 days.

If you create this Segment using Order Placed or Product Purchased rules, the Segment will show you the contacts that have purchased at least once and not in the last 30 days.

But if you create a Segment using the Not purchased product rule, the Segment will contain all contacts that didn't place the order within the last 30 days.

By creating a Segment Not purchased product -> date is not in the last 30 days, you remove contacts that never placed an order minus those that placed at least one order within the last 30 days.

"is in the last" vs "is not in the last" filters

When you are using either one of these filters, with Order Placed and Product Purchased rules, it applies to the Orders and not to the customers. If there is at least one Order placed within the last 30 days, the customer will be added to the Segment with "is in the last" filter. If your customers placed two orders, one a long time ago, and another one within the last 30 days, they will be added to both Segments.

💡 For Not purchased product rule, these filters are applied to contacts. Therefore, if you need to create a Segment of inactive contacts, use the Not purchased product -> date is not in the last 30 days.

If you still have any problems with picking the right rule for your Segment contact our Support Team via in-app chat or at support@omnisend.com.

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