We usually focus on the HTML templates design, their structure, and interactive elements; however, in this article, we will look into plain text email design and how you can create it in Omnisend.


Plain text email in Omnisend
Best Practices

Plain text email in Omnisend

Alongside the rich HTML templates, you can also find the Plain text template, letting you create a simple, plain text email.

In the Newsletter editor, you will find 3 Standard blocks:

  • Text

  • Image

  • Line/Space

Saved content blocks are not available for the Plain text emails. You also won't be able to remove the footer block with the Unsubscribe link.

In the Text block settings, you can find the most general settings, letting you change the font, color, alignment, add links, and more.

The width of the message is adjusted automatically according to your inbox settings. If you are adding an image with high width, it may not fit the screen in the editor but will be adjusted to fit your recipients' inboxes. All other blocks will adapt according to the broadest block dimension.

Best Practices

HTML emails, may not only enhance your emails with dynamic content but also help you structure the message, underline the essential information. While with the plain text emails, it's even more critical but requires an extra effort.

For a better result, we recommend following the next recommendations:

  • Use parenting structure, underlying essential content with clearly separate headings. You can use CAPS or the different types of marking — add asterisks or caret symbols.

  • Separate your texts with white spaces by adding line breaks between different sections, headlines, and CTAs.

  • Use Bullet points.

  • Add clear CTA, write your links in new lines to underline the importance of the link.

Don't make your plain text email too long and use it when you need to deliver the critical information. Plain text emails have better credibility, so don't overuse them and make sure they bring some value to your contacts.

If you have any questions or any assistance, do not hesitate to contact our support team at [email protected].

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