Speaking in definitions, segmentation is dividing your general users’ list into smaller segments according to specific criteria: interests, consumption habits, demographics, etc. The purpose of segmentation is sending targeted, most relevant emails to recipients that are the most likely to respond to them.
Benefiting from segmentation
Segmentation allows you to communicate with specific groups more precisely while choosing particular target recipients or implementing specified campaigns. It can make your newsletters, automation, and online ads drive more opens, reads and result in better sales.
Feel free to check out our blog post on Why Segmentation Rocks in Email Marketing.
We also have an elaborate article on segments here. It not only explains segments in more detail, but shows how to set one up, or how to use them on automation.
Have any additional questions? Feel free to contact us at firstname.lastname@example.org.