Fullmetrix is a third-party e-commerce reporting, analytics, and segmentation platform. Connect it with Omnisend to build customer audiences using your store data and sync selected audiences to Omnisend for use in campaigns and automations.
Benefits
Build audiences using purchase history, order frequency, average order value, products and categories purchased, RFM data, customer value, and other store data available in Fullmetrix.
Sync selected Fullmetrix audiences to Omnisend without recurring CSV exports and imports.
Automatically create a dedicated Fullmetrix tag and matching segment in Omnisend for each synced audience.
Refresh synced audiences from Fullmetrix as your customer data and segment membership change.
Before You Begin
Connect at least one supported e-commerce store to Fullmetrix and allow its customer data to finish syncing before creating an audience.
Setup Process
Step 1. In Fullmetrix, go to Settings → Integrations → Find Omnisend → click on Connect.
Step 2. Authorize Fullmetrix to connect to your Omnisend account. After authorization, you will automatically return to Fullmetrix.
Step 3. Create or open the Fullmetrix segment or audience you want to use and select Sync to Omnisend.
Fullmetrix will create a corresponding tag and sync all the contacts from the segment to Omnisend.
How Audience Sync Works
Segments are built in Fullmetrix using data from your connected store. For example, you can create an audience of customers who spent more than €200 during the last 90 days, purchased from a specific product category, belong to an RFM group, or have not ordered recently.
You can choose which Fullmetrix segments are sent to Omnisend. When a segment is synced, matching contacts receive a dedicated tag in Omnisend using the following format: fullmetrix: [segment name]
Fullmetrix also creates an Omnisend segment based on this tag, so the audience is ready to use in campaigns and automations.
When membership in the Fullmetrix audience changes, refresh the synced audience in Fullmetrix to update the contacts in Omnisend.
What Data Is Passed
Fullmetrix can pass the following contact information to Omnisend when available:
Email address
Phone number
First name
Last name
Country
A dedicated
fullmetrix: [segment name]tag identifying the synced audience
Need help? Use the in-app chat or send your questions to [email protected].