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Integrate Conjured Referrals by Shop Circle with Omnisend

Learn how to integrate Conjured Referrals by Shop Circle with Omnisend

Written by Edgaras Vaninas

Conjured Referrals is the perfect solution for growing your customer base and boosting sales with a high-performing, customizable referral program. Conjured allows you to launch a "Refer-A-Friend" program quickly and easily. Encourage customers to refer their friends. If their friend buys, your customer gets a discount, and your revenue increases. Discount codes or Gift Cards are created automatically, so there's no need for manual entry.


Setup Process

Step 1. In Omnisend, go to Apps → search for Conjured Referrals → click Connect nowCopy API Key.


Step 2. In your Conjured Referrals account, go to Integrations → find Omnisend and click on it.

Step 3. Paste your API key into the corresponding field, then enter the tags you want applied to the Advocates and Friends passed from Conjured Referrals. Then, click on the Disabled toggle, which will change to Enabled.

Once it's done, click the Save button located at the top.

Step 4. In Omnisend, check the box that I have completed all the steps and click Confirm.

That's it! New Advocates and Friends collected by any of your Conjured Referrals Campaigns will be passed to Omnisend.

What Data Is Passed

Contacts collected prior to enabling the integration won't be synced to Omnisend, but you can export those lists from Conjured Referrals and import them to Omnisend.

Contacts that will be collected after the integration is enabled will be passed to Omnisend along with these contact properties:

  • Email address (subscribed status)

  • First name and last name (if available)

  • Tag: source: Conjured Referrals is applied to all the contacts synced

  • Advocate and Friend tags that you've applied on the integration settings page (if you haven't applied any, only the default 'source: Conjured Referrals' tag will be synced).

Note: Friends you collect are synced to Shopify with the 'Conjured Referrals - Friend' tag, and advocates you collect are synced to Shopify with the 'Conjured Referrals - Advocate' tag. We sync those tags from Shopify.

Here's an example Advocate synced to Omnisend from Conjured Referrals:

Welcome Email for Conjured Referrals Advocates/Friends

If you want new advocates/friends synced from the Conjured Referrals app to receive the same welcome email, you'll need to create a segment based on the tags you chose when integrating with Omnisend

In our example, we're applying 'conjured_advocate' and 'conjured_friend' tags:

If you want to send different emails to friends/advocates synced from Conjured Referrals, you'll need to create two segments based on the unique tags applied on the integration page instead.

Then, create a workflow based on the Entered segment trigger, and set the segment you've created as a trigger filter. If you're going to send the same welcome email to all the Conjured Referrals contacts, you'll need to create just 1 workflow.

If you plan to send different welcome emails to Advocates and Friends, you need to create a separate workflow for each segment (one for the segment of Advocates and another for the segment of Friends).


Need a hand? Connect with our Support Team through the in-app chat or drop us an email at [email protected].

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