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Integrate ConvertFlow with Omnisend

Learn how to integrate ConvertFlow with Omnisend

Written by Sarunas

ConvertFlow is the all-in-one funnel builder for eCommerce. Build your store's popups, quizzes, product recommendations, and landing page funnels without waiting on developers.


Setup Process

Step 1. In Omnisend, go to Apps → search for ConvertFlow → click Connect nowCopy API key.

Step 2. Head to your ConvertFlow account → SettingsIntegrationsOmnisend.

Step 3. Paste the API key into the corresponding field, then click Connect Integration.

Step 4. Map all the fields in your ConvertFlow Signup Forms to custom fields in Omnisend (you can use any names) and click Save Field Mapping.

Note: Some of the fields are mapped automatically. Therefore, they're not on the list of fields that should be mapped.

Step 5. In Omnisend, check the box "I have completed all the steps" and click Confirm.

That's it! Click the Resync button, and all your ConvertFlow contacts will be synced to Omnisend.

What Data Is Passed

Whenever a new contact is created in ConvertFlow or integration is set up (Resync button clicked), these contact properties will be passed to Omnisend:

  • Email address (with subscribed status)

  • Phone number (with subscribed status)

  • First name

  • Last name

  • Tag: source: convertflow

  • All the other properties that you map in the Omnisend integration settings are passed as custom properties.

Also, if you have multiple ConvertFlow forms, you can apply custom tags to each form. This will let you know which specific form each contact has filled out. Learn how to apply custom tags in ConvertFlow.

Use Cases

Send Automated Emails to ConvertFlow Contacts

To send automated emails to ConvertFlow contacts, create a segment based on your source: convertflow tag.

Once the segment is created, create an automation workflow based on the Entered segment trigger and select your segment as the trigger filter. Learn how to Trigger Automation Based on Segment Entry.

Personalize Your Website for Omnisend Subscriber Segments

You can find more information about this here: How to personalize your website for Omnisend subscriber segments.

Segmenting Based on Data Passed by ConvertFlow

You can utilize all the data collected by ConvertFlow to create segments. It allows you to send the right message to the right people. For example, if you're selling pet products, you can ask which pet your customer has by adding a custom field to your ConvertFlow form. Then map it, as explained here. After collecting some answers using your ConvertFlow Signup Form, you'll be able to segment based on the answers your customers have given and create multiple segments (e.g., Cat owners, Dog owners, Parrot owners, etc.). Then use the Dog owners segment to promote products for dogs only, the Cat owners segment to promote products for cats, etc.

You can also include ConvertFlow-collected data in your email/SMS content using personalization.


Have trouble figuring this out? Message our 24/7 Support Team in-app or email [email protected].

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