Your sender email address is the “From” address your recipients see when they receive your emails. It plays a key role in how your messages are recognized and responded to.
In this article, you'll learn how to add and verify your sender and reply-to email addresses in Omnisend.
Before You Begin
Before adding your own sender email address in Omnisend, you’ll see a shared email address listed under Store settings → Email addresses. This address is automatically assigned by Omnisend and is used while you're still sending from Omnisend’s shared domain.
It is not recommended to use an email address that is not hosted on your custom domain. Due to email deliverability standards, you are not allowed to use sender addresses from public email service providers. Using such addresses can negatively impact your inbox placement and engagement rates. Restricted domains include:
@yahoo.com;
@msn.com;
@hotmail.com;
@outlook.com;
@live.com;
@gmail.com, etc.
Make sure the used email address matches the sender domain you have signed with Omnisend.
⚠️ Important: Using Omnisend’s shared domain to send emails is not recommended. It can lead to lower engagement rates and increase the risk of your emails being placed in spam or promotional folders.
To improve deliverability and maintain brand consistency, we recommend signing your custom sender domain with Omnisend and using an email address hosted on that domain. For example, if your domain is shop.com, your sender email should be something like [email protected].
Sender Email Address Setup Process
Step 1. Go to Store settings → Email addresses → click Add email address.
Step 2. Enter the email address you would like to use as a sender. Check your inbox
Step 3. Once the email is added, a verification email will be sent to your inbox to confirm the selected email.
Check the email in your inbox and click on Verify my sender email address.
Note! The time it takes to receive the verification email may vary from one inbox to another. If you can't find the email in your inbox, check your Spam and Promotions folders as well.
💡 You can add multiple sender email addresses based on your use case. Each address can be verified separately by following the same verification process.
Once your sender email address is verified, you'll be able to use it for your campaigns and automation.
In campaigns, you can manage the sender email address under Email settings.
In automations, click on the email block to manage your sender email address.
Reply-to Email Address Setup Process
The reply-to email address is where customer responses will be delivered if they choose to reply to your email. It can be the same as your sender email or a different one, depending on your preference and inbox availability.
If you don’t specify a separate reply-to email address, Omnisend will automatically use your sender email address to receive replies. However, if you prefer to use a different reply-to address, you can verify it following the same steps outlined above and then set it manually in your campaign and automation email settings.
When setting up a campaign, check the toggle next to Receive replies to a different email address and select from your verified emails.
In automations, click on the email block → click on Receive replies to a different email address → select the email address.
Note! If you send an email using address X but set address Y as the reply-to, all customer replies will be directed to Y. When a recipient clicks “Reply,” address Y will appear in the “To” field of their response.
Feel free to contact our Support Team if you need further assistance. We're available 24/7 via in-app chat or [email protected].