TikTok Lead Ads helps businesses collect lead information through TikTok lead forms. Connect TikTok Lead Ads to Omnisend to send new leads as contacts and trigger an Automation Workflow when a new lead is received.
Benefits
Sync new TikTok leads to Omnisend.
Trigger an Automation Workflow when a lead submits a TikTok form.
Store lead information as contact fields and custom properties.
Use lead data for segmentation and personalized marketing.
How It Works
TikTok Lead Ads connects to Omnisend through OAuth. When a new lead submits a TikTok Lead Ad form, the integration sends the lead’s information to Omnisend.
The Email field is synchronized with a Non-subscribed status. The integration also triggers the TikTok Lead Ads - New Lead custom event.
Setup Process
Step 1. In Omnisend, go to Apps → search for TikTok Lead Ads → click Connect now.
Step 2. Sign in to TikTok when prompted and authorize access to your TikTok Lead Ads account.
Step 3. Select New Leads as the integration feature.
What Data Is Passed
Contact Fields
TikTok Lead Ads synchronizes the following contact fields to Omnisend:
Field name | Type | Description |
Standard field | The lead’s email address. It is synchronized with a Non-subscribed status. | |
Phone | Standard field | The lead’s phone number. |
First Name | Standard field | The lead’s first name. |
Last Name | Standard field | The lead’s last name. |
City | Standard field | The lead’s city. |
Country | Standard field | The lead’s country. |
Postal Code | Standard field | The lead’s postal or ZIP code. |
State | Standard field | The lead’s state or province. |
Custom properties | Custom properties | Additional information collected through the TikTok lead form. |
Custom Event
TikTok Lead Ads creates the following custom event in Omnisend
Custom Event Name | Description |
TikTok Lead Ads - New Lead | Triggered when a new lead submits a TikTok Lead Ad form. |
💬 Learn more: Create and Manage Custom Events in Omnisend.
FAQ
What subscription status is assigned to Email?
Email addresses are synchronized with a Non-subscribed status.
What event is triggered when a new lead is received?
The integration triggers TikTok Lead Ads - New Lead.
What should I check if a lead doesn’t appear in Omnisend?
Check that:
You selected the correct TikTok account.
The New Leads feature is enabled.
The lead form is active.
If the issue persists, uninstall and reinstall the app.
Didn't find the answer to your question? Reach out to our Support team through the in-app chat or at [email protected] – our team is available 24/7.