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Integration with RuffRuff Pre Order

Learn how to integrate Omnisend with RuffRuff Pre Order

Andrés avatar
Written by Andrés
Updated today

RuffRuff Pre‑Orders is a Shopify app that empowers merchants to enable pre-order functionality for out-of-stock or upcoming products.

Originally developed for the Japanese market and now available globally, the app offers full control over product availability, helping merchants prevent lost sales and deliver a seamless shopping experience.


Key Benefits

  • Pre-Orders: Available not only on product pages, but also on the homepage, collection pages, and search results. Pre-order purchases are automatically tagged (PreOrder).

  • Flexible Sales Options: Supports limited-time sales, early-bird discounts, launch announcements, recurring sales, member-only sales, member-only promotions, VIP-exclusive sales, per-customer purchase limits, and sales period restrictions.

  • Order Restrictions: Prevents customers from ordering regular and pre-order items together, enforces purchase conditions, and limits the number of items per order.

  • Post-Payment: You can collect payments at any time, such as before shipment. Bulk payment collection is supported, and you can also require partial deposits upfront.

  • Translation Support: Cart button text and messages can be translated into multiple languages, including English, Chinese, French, Italian, Portuguese, Korean, and more.

Awarded the “Built for Shopify” badge, proof of top quality:


This Shopify app allows you to set up pre-orders with simple configurations and accept unlimited pre-order requests.

With just one app, you can run limited-time sales, seasonal promotions, product launch announcements, recurring sales, pre-orders for made-to-order items, member discounts, VIP-exclusive sales, restrictions for blacklisted customers, post-payment options, bundling restrictions, quantity limits, badge displays, hiding of delivery date options, multilingual support, and cart button design customization.

It also uses the Cart and Checkout Validation API to provide stronger order restrictions. Combined with membership tier apps, you can sell exclusively to Gold members and above, or offer wholesale pricing only to wholesale customers. By integrating with Shopify Flow, you can even enforce purchase limits such as “one item per person.”

Integrating Omnisend with RuffRuff Pre Order

Step 1. First, create a back-in-stock form. Just make sure to use the pop-up version.

Step 2. Then, leave the form unchanged. Do not customize the form itself; click "Enable." If you customize it, the app may not work properly.

Step 3. Now, we'll need to create a back-in-stock automation in case you don't have one already.

Step 4. This time, feel free to customize both the automation and the email itself. Once you are done, make sure to enable the automation on the top right.

Step 5. We are ready to head over to Shopify now. Open RuffRuff, click on the checkmark "Back in stock alert enabled" under Back in stock alert, and then click Save. 

And that's it! Now, whenever a customer uses your RuffRuff back in stock form to be notified about a product, they will be synced to Omnisend with the non-subscribed status and a back_in_stock tag.

Furthermore, the contacts will show up under the back-in-stock reports under the respective product/variant ID to be notified whenever the product goes back in stock, with the automation we previously created. 

Note: In Shopify, make sure to uncheck the option “Continue selling when out of stock” for products that use the back-in-stock notification feature. If this option is checked, the product will continue to be sold even when inventory runs out, and it will not switch over to back-in-stock notifications.


If you still have any questions or need assistance with the Omnisend side of the integration, feel free to contact us at [email protected]. If you have questions about RuffRuff's functionality, we advise you to reach out to [email protected]

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