Blotout EdgeTag is a server-side tracking tool that captures user events browser pixels miss due to ad blockers, cookie deletion, and iOS privacy restrictions. It helps Omnisend trigger automations more consistently and identify more contacts.
In this article, you'll learn how to connect Blotout EdgeTag with Omnisend to improve automation triggers and audience accuracy.
Benefits
More Omnisend automations triggered – Capture intent events that browser pixels miss, so abandoned cart, browse abandonment, and checkout recovery workflows fire more consistently.
Larger, more accurate Omnisend audiences – EdgeTag helps identify and persist contacts beyond cookie limits, allowing Omnisend to recognize and reach more contacts.
Improved retention reach – Recover a percentage of previously unrecognized contacts and make them eligible for Omnisend campaigns and automations.
Setup Process
Step 1. Open the App Market in Omnisend → search for Blotout EdgeTag.
Step 2. Click Connect now to generate an API key.
Step 3. Click Copy API Key.
Step 4. In the EdgeTag dashboard, go to your desired site and under Add Channels → locate Omnisend.
Step 5. You can use any name you like for the integration, and in the second highlighted field, paste the API key we copied in Step 2
If you want to enable the browser pixel (which sends events directly from the browser to Omnisend), copy your Brand ID from Omnisend's top-left menu:
Paste the Brand ID into the EdgeTag dashboard field.
Once you're done, click Save & Deploy.
That's it! Omnisend and EdgeTag are now connected.
Use Cases
Use your integration with Blotout EdgeTag and Omnisend to:
Maximise automation revenue by capturing intent triggers that browser pixels miss due to ad blockers, cookie deletion, and failed script loads. This ensures abandoned cart, browse abandonment, and checkout recovery workflows fire for actual contact actions – not just those successfully tracked by browsers.
Identify more contacts with EdgeTag's ID graph, which persists contact identity beyond cookie lifespans. This recovers a percentage of your audience that's currently unrecognized and unreachable for retention campaigns.
FAQ
Does EdgeTag replace Omnisend's tracking pixel?
No. EdgeTag works alongside Omnisend's pixel to capture events browser tracking misses (e.g., due to ad blockers or cookie deletion).
Which events does EdgeTag capture?
EdgeTag captures product views, cart additions, checkout starts, and purchases – even when browser cookies or scripts are blocked.
How long does it take for events to appear in Omnisend?
Events typically sync within a few minutes. If they don't appear, verify your Brand ID matches Settings → Account in Omnisend.
Looking for quick support? Contact our 24/7 team through in-app chat or by emailing [email protected]. If you have questions about the EdgeTag part of the integration, feel free to email [email protected]