By default, Omnisend tracks email clicks using a shared domain. Your campaigns and automations will function normally without any additional setup. However, using a branded click tracking domain for your emails allows you to replace the shared tracking links with your own custom subdomain.
This keeps your links aligned with your brand and creates a more consistent experience for your recipients and inbox providers.
Before You Begin
Branded click tracking for emails is available on all Omnisend plans.
The same link domain can be used for Email Click Tracking, SMS Short Links, and Forms Landing Page.
What Is Branded Click Tracking for Emails?
When you add a link to your email (such as a product page, landing page, or blog post), Omnisend automatically modifies that link so clicks can be tracked. This allows you to measure campaign performance and understand which content drives engagement.
How it works
When a recipient clicks a link in your email:
They are briefly routed through a tracking domain.
Omnisend records the click.
They are instantly redirected to the final destination (for example, your product page).
This process happens in milliseconds and is not noticeable to recipients. However, inbox providers (such as Gmail or Yahoo) evaluate the domain used in your email links as part of their filtering and reputation/spam checks.
By default, Omnisend uses a shared tracking domain for this process. Your emails will function normally without any additional setup.
Branded click tracking for emails allows you to replace the shared tracking domain with your own custom subdomain (for example, links.yourbrand.com). This keeps your sender domain, sender email address, and tracking links aligned under your brand.
Benefits
Improved trust: Recipients see your brand name when hovering over links, which can increase confidence in your emails.
Stronger domain consistency: Using your own domain keeps your sending identity aligned across the sender domain, sender email address, and tracking links.
Reduced reliance on shared reputation: Instead of sharing a tracking domain with other senders, you build and maintain a reputation under your own branded domain.
Enhanced brand recognition: Every interaction reinforces your brand identity.
Setup Process
Step 1. Ensure your link domain is verified
Your link domain must be verified first. If you haven't set one up yet, follow Set Up a Link Domain in Omnisend before continuing.
Step 2. Ensure your link domain is assigned to Email links
Once your link domain is verified, confirm it's assigned to Email links (click tracking):
Go to Store settings → Domains → Domain usage.
If you see Shared domain under Email links (click tracking), select your link domain from the dropdown menu.
If your domain is already selected, you're all set! Your branded domain will be used for all new Email links in Campaigns and Automation.
⚠️ Important: Only one domain can be used at a time for email click tracking. Until you complete this step, your email links will continue using the default shared domain.
Branded Click Tracking in Email Campaigns and Automation
Once your subdomain is verified and assigned to Email links, it will automatically be used for click tracking in your emails. To check which domain is being used:
In campaigns, your selected click tracking domain will be displayed under Email Settings.
In automation, click on an Email block, and you’ll see the assigned click tracking domain in the right-hand settings panel
FAQ
Do I need to buy a new domain for email click tracking?
No. You can use a subdomain of your existing website domain by setting it up in your DNS provider. Learn how to authenticate a link domain in Omnisend.
Can I use the same domain for both Branded SMS Short links and Branded Click Tracking for Emails?
Yes. You can use the same subdomain for both SMS short links and email click tracking. After you verify your domain, you can assign it to both features in Store settings → Domains → Domain usage.
What happens if I unverify or change my Email links domain?
Previously sent links will remain functional as long as the domain keeps working. If you delete your domain, links in previously sent emails will stop working and will NOT automatically revert to the shared domain. Only newly sent campaigns and automations will use the updated domain.
What if my domain doesn't verify?
If verification fails, check:
Both CNAME records are added exactly as shown in Omnisend (no typos or extra spaces).
Records are added under your subdomain's DNS panel, not your main domain.
There are no duplicate or conflicting records with the same "Name" field.
Contact your DNS provider to confirm DNS propagation and record formatting.
Will this affect campaigns I've already sent?
No. Only campaigns and automation workflows sent after you set up branded click tracking will use your custom domain. Previously sent emails will continue using the shared tracking domain.
Can I use my email sending domain for click tracking?
No. Your click tracking domain must use a subdomain and be different from your email sending domain to avoid domain reputation conflicts. For example, if your email sending domain is mystore.com, use a subdomain like email.mystore.com for click tracking.
Any other questions on your mind? Reach out to our support team through the in-app chat or at [email protected]; our team is available 24/7.