Omnisend now works with AI tools like ChatGPT and Claude. Once connected, you can ask questions about your campaigns, automations, and subscribers in plain language and get instant answers – without switching between platforms.
This connection is powered by MCP (Model Context Protocol), an open standard that allows AI tools to securely access your Omnisend data.
This guide shows you how to set up the connection and start using AI to analyze your marketing performance.
What is Omnisend MCP?
Omnisend MCP allows you to connect your Omnisend data to AI platforms like ChatGPT and Claude. Once connected, you can ask questions about campaign performance, automation workflows, subscriber trends, and more – without leaving your AI workspace.
If you use AI tools as your primary workspace for thinking and planning, MCP lets you access your Omnisend data without switching between platforms. This reduces the friction between data and action, making it faster to understand performance and decide what to do next.
Before You Begin
You need an active Omnisend account.
You need a ChatGPT or Claude account that supports integrations/apps. Note: Access to apps/integrations may require a paid ChatGPT or Claude plan, depending on your account.
Important: When you connect Omnisend, you’ll be asked to approve access to your account. This allows ChatGPT or Claude to securely retrieve and manage data (such as campaigns or reports) on your behalf. Omnisend only shares the data necessary to fulfill your requests, and you can disconnect the integration at any time.
Benefits
Using Omnisend MCP helps you:
Save time – Get answers in seconds instead of clicking through multiple dashboards or exporting reports
Make faster decisions – Ask specific questions and get contextual insights based on your real data
Spot trends and issues – Identify what's working, what's not, and where to focus next without manual analysis
Scale your workflow – Manage multiple campaigns or brands more efficiently without increasing manual effort
Connect Omnisend to ChatGPT (Assumed: To be confirmed after the app is approved)
Open a ChatGPT interface where Apps are supported
In the sidebar, browse available apps and select Omnisend
[Placeholder image: Screenshot of ChatGPT sidebar with Omnisend app]
When prompted, sign in to your Omnisend account and approve the requested permissions
[Placeholder image: Screenshot of sign-in]
After authentication, the Omnisend app appears in your ChatGPT sidebar
[Placeholder image: Screenshot of ChatGPT sidebar with Omnisend app]
Once connected, you can start asking questions about your Omnisend data. Type "Omnisend" to call the app, or simply ask your question directly.
[Placeholder image/GIF: Screenshot of an example prompt]
Connect Omnisend to Claude (Assumed: To be confirmed after the app is approved)
Open Claude (web or desktop app) and sign in to your account
Go to the Connectors, Integrations, or Add tools section (usually in settings or sidebar)
[Placeholder image: Screenshot from Claude]
Open the directory of available tools and search for Omnisend
Click on the Omnisend connector to view details
[Placeholder image: Screenshot from Claude]
Click Connect (you'll be redirected to Omnisend to sign in)
Review the requested permissions and click Allow or Approve
[Placeholder image: Screenshot from Claude]
After authentication, you'll be redirected back to Claude – Omnisend will now appear as a connected tool
[Placeholder: Screenshot of Claude integrations page with Omnisend connector]
Troubleshooting Connection
If the connection doesn't work:
Refresh ChatGPT or Claude, or restart your session
Make sure you're logged into the correct Omnisend account
Disconnect and reconnect the app if needed
If you're still experiencing issues, contact Omnisend support via the in-app chat or at [email protected].
If you're looking to connect Omnisend using a custom setup or API-based configuration, refer to our developer documentation: https://api-docs.omnisend.com/v2026-preview/reference/mcp-server.
What You Can Do with the Omnisend App in ChatGPT & Claude
Once connected to ChatGPT or Claude, you can ask questions in natural language and get instant answers about your Omnisend data.
💡 Tip: For best results
For more complex questions (like reporting or analysis), you may get better results when using more advanced AI models in ChatGPT or Claude.
Faster models can still handle basic tasks, but more advanced models are better at understanding context and providing more accurate insights.
Here are the most common use cases:
1. Campaign Performance
Get quick summaries of how your campaigns are performing over any date range.
Example prompts:
"Show me campaign performance for March 2026: revenue, open rate, click rate, unsubscribes, and bounce rate."
"Give me the top 10 campaigns by revenue for the last 30 days with contribution % and key metrics."
"Show me all campaigns from last month ranked by revenue per recipient."
2. Automation Workflow Analysis
Understand how your automations are performing and where to optimize.
Example prompts:
"Show me the top-performing flows in the last 30 days with revenue, conversion, and message-level performance."
"Where are users dropping off in my welcome automation?"
"Which automation messages have the highest unsubscribe rate?"
3. Subscriber Growth & Trends
Track how your contact list is growing and identify patterns in subscriber behavior.
Example prompts:
"30-day subscriber trend: daily new subscriptions vs unsubscribes broken down by channel (email, SMS, push)."
"How many new subscribers did we have this month?"
"Show me which signup sources produce the highest-quality subscribers."
4. Revenue & Attribution Analysis
Understand which campaigns and channels are driving sales.
Example prompts:
"Which campaigns drove the most revenue last month?"
"Compare attributed revenue for March 2026 vs March 2025."
"Show me revenue by channel (email, SMS, automation) for the last quarter."
5. Period Comparisons
Compare performance across time periods to spot trends and seasonal patterns.
Example prompts:
"Compare this month vs last month (campaigns, revenue, subscriber growth)."
"What changed week over week in my account? Summarize the why, not just the numbers."
"How does this week compare to the same week last year?"
6. Performance-Based Recommendations
Get actionable suggestions based on your data.
Example prompts:
"Based on my last 30 days of data, what should I do next to increase revenue?"
"What's the single biggest opportunity in my lifecycle right now?"
"Recommend next steps based on my campaign performance."
7. Deliverability & List Health
Monitor email deliverability and identify potential issues.
Example prompts:
"Show me bounce rate trends for the last 90 days."
"What's my engagement trend over the last 90 days? Are we fatiguing the list?"
"Where is the unsubscribe rate rising? Show by campaign type and segment."
8. Click & Engagement Analysis
Understand what content resonates with your audience.
Example prompts:
"Which links in my last campaign got the most clicks?"
"Show me click-through rates by campaign type for the last month."
"What time of day gets the best engagement?"
9. Segment Discovery
Find patterns in your audience and get suggestions for new segments.
Example prompts:
"What segments should I create based on purchasing behavior?"
"Show me engaged subscribers who haven't purchased in 60 days."
"Identify my most valuable customer segments by lifetime value."
10. Content & Creative Optimization
Analyze what subject lines, content types, and creatives perform best.
Example prompts:
"Which subject lines had the highest open rates in the last 30 days?"
"Show me the best-performing content types (promotional, educational, product launch)."
"What creative elements are common in my top-performing campaigns?"
Explore more: The Omnisend app also supports revenue forecasting, A/B test analysis, send-time optimization, customer lifecycle tracking, and more use cases. See the full list.
💬 Need help getting started? If you have questions about connecting Omnisend to ChatGPT or Claude, or want tips on getting the most from your data, contact our support team via the in-app chat or at [email protected].