Fullmetrix is an e-commerce reporting, analytics, and segmentation platform that builds customer segments from your store data.
The Omnisend integration sends your Fullmetrix audiences to Omnisend and keeps them updated, so you can target them in campaigns and automations. It also lets the Fullmetrix AI assistant read your Omnisend results and, with your approval, make changes in your Omnisend account.
Benefits
Target store-based audiences: send segments built from purchase history, order value, products, RFM groups, and other store data to Omnisend.
Keep audiences current: contacts are tagged when they enter a synced audience and untagged when they leave, without CSV exports.
Connect several brands: send audiences from one Fullmetrix organization to more than one Omnisend brand.
Compare Omnisend results with store revenue: ask the AI assistant about your campaigns, automations, and forms.
Act on insights: let the assistant create segments, draft campaigns, or switch automations on and off, only after you confirm each change.
How It Works
The connection starts in Fullmetrix and uses Omnisend's authorization page, so no API key is needed. You choose which Omnisend brand to connect, and you can connect more than one.
For each audience you sync, Fullmetrix creates or updates the matching contacts in Omnisend, adds a Fullmetrix tag to them, and creates an Omnisend segment based on that tag. Fullmetrix then checks the audience about every five minutes and adds or removes the tag as customers enter or leave it.
Before You Begin
Connect at least one store to Fullmetrix and let its customer data finish syncing.
Use an Omnisend user who can approve apps for the brand you want to connect.
To use the AI assistant, connect an AI provider in Fullmetrix first. Go to Settings → Integrations → AI provider → Connect, and choose a ChatGPT account, an OpenAI key, or an OpenRouter key. Audience sync works without it.
Setup Process
Step 1. In Fullmetrix, go to Settings → Integrations. In the Communication section, find Omnisend and click Connect.
Step 2. On the Omnisend authorization page, check that the brand shown is the one you want (click Switch store if not), then click Authorize access.
Step 3. You return to Fullmetrix. The Omnisend card now shows the connected brand name and a Manage button.
Connect More Brands
On the Omnisend card, click Manage → Connect another account, then authorize the other brand in Omnisend.
Each brand appears on its own row in the Manage Omnisend accounts window. Authorizing a brand that is already connected updates that connection instead of adding a duplicate.
Sync an Audience to Omnisend
Step 1. In Fullmetrix, go to Audience Sync → Synchronization → click Create an audience.
Step 2. Under Platforms, select Omnisend. If you connected several brands, choose one in the Omnisend account. Then pick a Consent status (see the table below) and click Continue.
Step 3. Enter a Name for the audience → choose the Customer segment it's built from → click Continue. To send only part of your customers, create a segment under Segments first; otherwise, only All customers is available.
Step 4. Review the summary and click Create and push.
Contacts are sent in batches, so wait a few minutes before comparing counts. In Omnisend, go to Audience → Segments to find the new segment.
Consent Status
The status you choose applies only to contacts that Fullmetrix creates in Omnisend. Existing contacts keep their current status, and Fullmetrix never triggers the Omnisend welcome message.
Option | What it does |
Not subscribed (default) | Adds contacts without subscribing them. |
Subscribed | Subscribes contacts. Only choose it if these people gave valid consent. |
Unsubscribed | Unsubscribes contacts from email. |
What Data Is Passed
Fullmetrix syncs the following data to Omnisend:
Data | Description |
Email address | Sent when known. |
Phone number | Sent when known. |
First name, last name | Sent when known. |
Country | Sent when known. |
Tag |
|
Segment | An Omnisend segment named after the audience, grouping all contacts with the tag. |
A customer without an email address or a phone number can't be sent. Fullmetrix doesn't change other tags or other contacts in Omnisend.
Use the AI Assistant with Omnisend
Once Omnisend is connected, the Fullmetrix AI assistant can read your campaigns, automations, segments, forms, products, events, and analytics reports, and compare them with your store orders. If you connected several brands, name the brand in your question.
Example questions:
Which of last month's campaigns generated revenue, and how much per recipient?
Compare the revenue of my abandoned cart automation with my total revenue over the same period.
Which form collects the most addresses, and what do those people buy afterward?
Let the Assistant Make Changes
The assistant can also create a segment, create or duplicate a campaign, edit a draft, enable or disable an automation, add or remove tags on contacts, create a form, or update a product.
Every change first appears as a card in the conversation, showing the action, the Omnisend account, and what will change. Nothing reaches Omnisend until you click Confirm; click Decline to cancel. A proposal expires after one hour, and if the item changed in the meantime, nothing is done, and you need to ask again.
Important: Irreversible actions
Actions that can't be undone, such as sending a campaign or a test email, canceling a send, or choosing an A/B test winner, carry an Irreversible badge on the card. Check them carefully before you confirm.
The assistant never sets a contact to subscribed and never changes your brand settings.
FAQ
How does Fullmetrix connect to Omnisend?
Through Omnisend's authorization page, started from Settings → Integrations in Fullmetrix. No API key is needed.
Does Fullmetrix change my contacts' subscription status?
Only for contacts it creates, based on the Consent status you choose for the audience. New contacts are added as not subscribed by default, and existing contacts keep their status.
How often are audiences updated?
Fullmetrix checks each synced audience about every five minutes.
Can Fullmetrix send my emails or SMS?
No. You create and send campaigns in Omnisend, targeting the segments Fullmetrix creates. The assistant can draft a campaign, but sending it needs your confirmation.
Why does the assistant take a few minutes to answer questions about revenue?
Omnisend limits how often analytics reports can be read. When the assistant reaches that limit, it waits and tries again, so answers about campaign or automation revenue can take a few minutes.
The Omnisend card shows Reconnection required. What should I do?
Click Manage, then Reconnect, and approve access in Omnisend for the same brand. Your audiences stay linked and resume syncing.
A contact is missing from Omnisend. What should I check?
Check that:
The Omnisend card in Fullmetrix shows the brand as connected.
The audience lists Omnisend under its platforms on the Synchronization page.
The customer has an email address or a phone number in Fullmetrix.
A few minutes have passed since the sync, as contacts are sent in batches.
Didn't find the answer to your question? Reach out to our Support team through the in-app chat or at [email protected] – our team is available 24/7.