Your SMS sender name is what appears when customers receive your text messages. In countries that support it, this displays as your brand name (e.g., YourStore). In the US and Canada, it appears as a dedicated phone number instead.

Continue reading to learn how to set up your SMS sender name, understand character and format limits, and see how it displays across different countries.

Before You Begin

US/Canada users: Verify your toll-free number before sending SMS messages.
Sender names cannot be edited per campaign or automation. They apply globally to all SMS messages.

Set Up Your SMS Sender Name

In Omnisend, you can save an SMS sender name and automatically apply it to all your SMS campaigns and automations.

To set it up, go to Store settings → SMS → Sender's name, add your sender name, and click Save.

The SMS sender name cannot be edited in message settings. If you need to update it, you can change it back following the same steps.

Your sender name now applies to all SMS campaigns and automation workflows.

💡 Tip: If your brand name has spaces (e.g., "Joe's Bakery"), combine it into one word: JoesBakery.

⚠️ Important: Even if saved, sender names won't appear in SMS sent to countries where the feature is unsupported. In those cases, a phone number displays instead.

SMS Sender Name Limitations

Character Limit

Maximum: 11 characters (letters and numbers only).
Minimum: 3 characters (shorter names may not display on all devices).
This limit is set by SMS network standards and cannot be changed.

Allowed Characters

Uppercase and lowercase letters (A-Z, a-z).
Numbers (0-9).
No spaces, special characters, or emojis.
Cannot be numbers only (must include at least one letter).

Example:

✅ Valid: BellasShop, Acme2024
❌ Invalid:
- Bella's Shop (space).
- Bella🌸 (emoji).
- 12345 (numbers only).

No Direct Replies

Recipients cannot reply to your SMS sender name. Replies will bounce back and appear as "not sent."

💡 If you're sending to US customers and want to receive and respond to SMS replies, you can integrate Gorgias with Omnisend.

Country Restrictions

Sender name support varies by country. If unsupported, Omnisend displays your toll-free number instead.

To ensure brand recognition everywhere:

Start messages with your brand name: "YourStore: Flash sale today..."
Use Branded SMS Short Links with your custom domain.

💡 Tip: Use Ctrl+F (Cmd+F on Mac) to search for your country in the table below.

Country	Sender Name Supported?
Afghanistan	Yes ✅
Albania	Yes ✅
Algeria	Yes ✅
American Samoa	No ❌
Andorra	Yes ✅
Angola	Yes ✅
Anguilla	Yes ✅
Antigua & Barbuda	Yes ✅
Argentina	No ❌
Armenia	No ❌
Aruba	Yes ✅
Australia	Yes ✅
Austria	Yes ✅
Azerbaijan	Yes ✅
Bahamas	No ❌
Bahrain	Yes ✅
Bangladesh	Yes ✅
Barbados	Yes ✅
Belarus	No ❌
Belgium	No ❌
Belize	No ❌
Benin	Yes ✅
Bermuda	Yes ✅
Bhutan	Yes ✅
Bolivia	Yes ✅
Bosnia and Herzegovina	Yes ✅
Botswana	Yes ✅
Brazil	No ❌
Brunei	Yes ✅
Bulgaria	Yes ✅
Burkina Faso	Yes ✅
Burundi	Yes ✅
Cambodia	Yes ✅
Cameroon	Yes ✅
Canada	No ❌
Cape Verde	Yes ✅
Cayman Islands	No ❌
Central African Republic	Yes ✅
Chad	Yes ✅
Chile	No ❌
China	No ❌
Colombia	No ❌
Comoros	Yes ✅
Congo (Republic)	No ❌
Congo (Democratic Republic)	Yes ✅
Cook Islands	Yes ✅
Costa Rica	No ❌
Croatia	Yes ✅
Cuba	No ❌
Cyprus	Yes ✅
Czech Republic	No ❌
Denmark	No ❌
Diego Garcia	No ❌
Djibouti	Yes ✅
Dominica	Yes ✅
Dominican Republic	No ❌
Ecuador	No ❌
Egypt	No ❌
El Salvador	No ❌
Equatorial Guinea	Yes ✅
Estonia	Yes ✅
Ethiopia	Yes ✅
Falkland Islands	Yes ✅
Faroe Islands	Yes ✅
Fiji	Yes ✅
Finland	Yes ✅
France	No ❌
French Guiana	No ❌
French Polynesia	Yes ✅
Gabon	Yes ✅
Gambia	Yes ✅
Georgia	Yes ✅
Germany	Yes ✅
Ghana	Yes ✅
Gibraltar	Yes ✅
Greece	Yes ✅
Greenland	Yes ✅
Grenada	Yes ✅
Guadeloupe & Martinique	Yes ✅
Guam	No ❌
Guatemala	No ❌
Guernsey	Yes ✅
Guinea	Yes ✅
Guinea-Bissau	Yes ✅
Guyana	Yes ✅
Haiti	Yes ✅
Honduras	No ❌
Hong Kong	Yes ✅
Hungary	No ❌
Iceland	Yes ✅
India	No ❌
Indonesia	No ❌
Iraq	Yes ✅
Ireland	Yes ✅
Isle of Man	Yes ✅
Israel	No ❌
Italy	Yes ✅
Ivory Coast	Yes ✅
Jamaica	Yes ✅
Japan	No ❌
Jersey	No ❌
Jordan	No ❌
Kazakhstan	No ❌
Kenya	No ❌
Kuwait	No ❌
Kyrgyzstan	No ❌
Laos	No ❌
Latvia	Yes ✅
Lebanon	Yes ✅
Lesotho	Yes ✅
Liberia	Yes ✅
Libya	Yes ✅
Liechtenstein	Yes ✅
Lithuania	Yes ✅
Luxembourg	Yes ✅
Macau	Yes ✅
Macedonia	Yes ✅
Madagascar	Yes ✅
Malawi	Yes ✅
Maldives	Yes ✅
Mali	No ❌
Malta	Yes ✅
Martinique	Yes ✅
Mauritania	Yes ✅
Mauritius	Yes ✅
Mayotte	Yes ✅
Mexico	No ❌
Moldova	Yes ✅
Monaco	No ❌
Mongolia	Yes ✅
Montenegro	Yes ✅
Montserrat	Yes ✅
Morocco	No ❌
Mozambique	Yes ✅
Myanmar	No ❌
Namibia	No ❌
Nauru	No ❌
Nepal	No ❌
Netherlands	Yes ✅
Netherlands Antilles	Yes ✅
New Caledonia	Yes ✅
New Zealand	No ❌
Nicaragua	No ❌
Niger	Yes ✅
Nigeria	No ❌
Norway	Yes ✅
Oman	No ❌
Pakistan	No ❌
Palestine	No ❌
Panama	No ❌
Papua New Guinea	Yes ✅
Paraguay	Yes ✅
Peru	No ❌
Philippines	No ❌
Poland	Yes ✅
Portugal	Yes ✅
Puerto Rico	No ❌
Qatar	No ❌
Réunion	Yes ✅
Romania	No ❌
Russia	No ❌
Rwanda	Yes ✅
Samoa	Yes ✅
San Marino	Yes ✅
Sao Tome and Principe	Yes ✅
Saudi Arabia	No ❌
Senegal	Yes ✅
Serbia	Yes ✅
Seychelles	Yes ✅
Sierra Leone	Yes ✅
Singapore	Yes ✅
Slovakia	Yes ✅
Slovenia	Yes ✅
Solomon Islands	Yes ✅
Somalia	Yes ✅
South Africa	No ❌
South Korea	No ❌
South Sudan	Yes ✅
Spain	Yes ✅
Sri Lanka	No ❌
St. Kitts and Nevis	Yes ✅
St. Lucia	Yes ✅
St. Vincent and the Grenadines	Yes ✅
Sudan	Yes ✅
Suriname	Yes ✅
Swaziland	Yes ✅
Sweden	Yes ✅
Switzerland	Yes ✅
Syria	No ❌
Taiwan	No ❌
Tajikistan	Yes ✅
Tanzania	No ❌
Thailand	No ❌
Timor-Leste	Yes ✅
Togo	Yes ✅
Tonga	Yes ✅
Tunisia	Yes ✅
Turkey	No ❌
Turkmenistan	Yes ✅
Turks and Caicos Islands	Yes ✅
Uganda	Yes ✅
Ukraine	Yes ✅
United Arab Emirates	No ❌
United Kingdom	Yes ✅
United States	No ❌
Uruguay	No ❌
Uzbekistan	Yes ✅
Vanuatu	Yes ✅
Venezuela	No ❌
Vietnam	No ❌
Virgin Islands	Yes ✅
Yemen	No ❌
Zambia	Yes ✅
Zimbabwe	Yes ✅

Sender Names in the US

The US and Canada don't support custom SMS sender names due to carrier regulations and infrastructure requirements. Instead, Omnisend provides you with a dedicated toll-free phone number (e.g., 1-833-XXX-XXXX) that's exclusive to your account and remains consistent across all campaigns.

To help customers recognize your brand, start your SMS messages with your business name (e.g., "YourBrandName: Your order is ready!").

FAQ

Can I use emojis in my sender name?
No. Only letters (A-Z) and numbers (0-9) are allowed.

What happens if my country doesn't support sender names?
A phone number will display instead. Start your message text with your brand name to ensure recognition.

Can I change my sender name for individual campaigns?
No. The sender name is set globally in Store Settings and applies to all SMS messages.

Why is there an 11-character limit?
This is an SMS network standard across all carriers and cannot be changed.

Do I need to verify my sender name?
No. You don't need to verify your sender name. Instead, you need to verify their toll-free number if you send to the US/CA.

If you have any further questions or need additional assistance, contact our Support Team via in-app chat or [email protected].

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