Targenix sends leads from Facebook and Instagram Lead Ads or webhook-connected sources into your Omnisend audience for email and SMS marketing.
Benefits
Automatically send new leads to Omnisend
Map contact details from your lead source
Add tags to organize leads and build segments
Use your audience in campaigns and Automation Workflows
Before You Begin
You’ll need a Targenix account and an Omnisend account.
For Facebook or Instagram Lead Ads, you need access to the relevant Facebook account, Page, and lead forms.
Alternatively, you can use a Webhook source for a website form or another service; this does not require a Facebook account.
Setup Process
Step 1. Connect Omnisend
In Targenix, go to Connections → Add connection → Add Omnisend. Sign in if prompted, check the brand on the authorization screen, and authorize access to contacts.
Step 2. Choose your lead source
Go to Automations → Automation.
For Facebook/Instagram lead forms, select Facebook Lead Ads, connect Facebook, and select the Page and lead form.
For another source, select Webhook, enter Source name, generate the webhook URL, and configure your service to send submissions to it. After sending a submission, click Load fields, then Continue.
Step 3. Add Omnisend as the destination
Click Add action → Add Omnisend and select the connected Omnisend account.
Step 4. Map contact details
Choose source fields for Email, Phone, and Name. Add tags separated by commas. Set Email subscription and SMS subscription statuses.
These are fixed settings for contacts sent through this route, so they must match the consent collected by your source. For leads without marketing consent, choose Non-subscribed for the corresponding channel.
Step 5. Activate the automation
Save the Omnisend action, enter an automation name, and click Publish. Targenix can now send leads from the selected source to Omnisend.
What Data Is Passed
Targenix syncs the following data to Omnisend:
Email address
Phone number
First and last name
Tags configured in the action
Email and SMS statuses selected for the automation
Contacts are matched by email; an existing contact is updated rather than creating a duplicate.
Using Your Leads in Omnisend
Use tags to group leads from a form/campaign. Create segments for relevant follow-ups and use campaigns or Automation Workflows according to contact subscription status.
FAQ
Which subscription status will my leads have?
The Email and SMS subscription statuses you choose apply to every lead sent through that automation. Only choose Subscribed if those leads have agreed to receive marketing for that channel.
What should I check if a lead doesn’t appear?
Check that the automation is published, the source/account is correct, fields are mapped, and review delivery details/errors in Targenix.
Need Help? For setup or delivery help, see the Targenix guide or contact [email protected]. For help with contacts, segments, and workflows, contact us through the in-app chat or at [email protected].