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Integrate Attrac with Omnisend

Learn how to integrate Attrac with Omnisend

Written by Sarunas

Attrac is a marketing platform used by e-commerce brands worldwide to announce offers and grow sales. With Attrac, merchants can announce discounts, events, and special offers that keep customers engaged and drive conversions.


Setup Process

Step 1. In Omnisend, go to Apps → search for Attrac → click Connect now → click Copy API key.

Step 2. Go to your Attrac account. Open the Integrations tab and click the Connect button next to Omnisend.

Step 3. Paste the API key into the corresponding field and click Add integration.

Step 4. Go to your Attrac Dashboard → click Edit next to your Signup form or create a new one.

Step 5. In the form editor, scroll to the Integrations section and add a new integration.

Step 6. Then pick Omnisend among other integrations.

Step 7. In Omnisend, check the box "I have completed all the steps" and click Confirm.

And that's it! Omnisend is now integrated with Attrac!

Applying a Tag

Enter a tag to apply to all contacts synced to Omnisend from this form. The 'attrac' tag is applied to all the contacts by default. So, if you have multiple Attrac forms that you'd like to pass contacts to Omnisend, it makes sense to apply tags that include these forms' names (e.g., 'attrac form_name_1'). You can apply multiple tags by entering the name → click Enter → enter another tag name. Once you're done, click Add integration.

Then save the form changes.

What Data Is Synced

Once you enable the integration in the form settings menu, all the contacts collected by this specific form are passed to Omnisend along with these properties:

  • email address (subscribed)

  • email opt-in date

  • first and last name

  • city (collected based on IP address)

  • state (collected based on IP address)

  • country (collected based on IP address)

  • tags: 'attrac' and any other tags you've applied in the form integrations section settings

Send Welcome Email to Attrac Subscribers

If you have one or multiple Attrac forms integrated with Omnisend and want to send the same Welcome email to all of them, you'll need to create a segment based on the 'attrac' tag.

Once the segment is created, create an automation workflow based on the Entered segment trigger, and select your segment as the trigger filter.

If you have multiple Attrac forms and would like to send different Welcome emails for each one, repeat the process and create a different segment/automation for each form (for this to work, a unique tag should be applied to each form as explained here).


Is something not working as expected? Connect with our Support Team through in-app chat or email us at [email protected].

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