Responsive design is essential when developing your email marketing strategy. By staying informed about the latest trends and mobile-friendly design capabilities, you can keep your marketing current and ensure a seamless desktop-to-mobile experience.
Why is mobile stacking important in email marketing?
Mobile devices have limited viewing space, so a single-column layout is ideal. When email content keeps the desktop layout, text and images look very small or squeezed on mobile devices. Subscribers will likely have difficulty reading your content, leading to a poor user experience.
Mobile stacking in Omnisend
Omnisend mobile stacking works on layouts and product items in the Email Builder. To turn on mobile stacking for your product item or layout, click on it → find Mobile stacking on the right-side menu → check the box.
💡 Please note that mobile stacking is always checked by default, as this is our recommendation for a better user experience.
How it works
If mobile stacking is enabled for 1, 2, and 3-column product items, products will be displayed as 1 per row in mobile:
If you decide not to stack on mobile, the layout columns will be displayed the same as on the desktop layout.
If mobile stacking is enabled for 4-column product items, products will be displayed in 2 per row on mobile:
If you decide not to stack on mobile, up to 4 columns will be displayed in 1 row. The mobile view will reflect the desktop layout.
If mobile stacking is enabled for 1, 2, 3, 4, and mixed-column Layouts (not Product Items), they will be displayed as 1 column per row. If stacking is disabled, you will see the same preview as on the desktop.
⚠️ Please note that the menu item will not be stacked, as we currently only implement the logic for layout stacking.
Ensure that your subscribers have the best viewing experience possible and that your designs are perceptible on mobile devices. Stack the columns to maximize the ease with which they can be read on mobile devices, and be a great email marketer with Omnisend 🎉
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