This guide walks you through Google and Yahoo's email sender requirements, introduced in February 2024.
Before You Begin
Since February 2024, Google and Yahoo have started implementing stricter requirements for bulk email senders. These changes aim to reduce spam in users' inboxes. Whether you are a high-volume sender or a smaller sender, these changes apply to everyone.
We will guide you through all the steps needed to stay compliant. We'll cover the technical details to ensure you comply with the changes. Let's get started!
💬 Learn more: Google, Yahoo, AOL Email Sending Requirements (2024).
⚠️ Important: If you don't meet these requirements, your emails may be rejected or sent to spam folders. These changes rolled out gradually starting in February 2024.
Add & Authenticate Custom Sender Domain
Add and authenticate your custom sender domain. If your domain is already in place, proceed to Step 2 to assign it to Campaigns & Automations.
To add a new domain, go to Store settings → Domains → Add domain.
Next, choose to add your Email domain.
Select your domain provider and add the exact domain (or subdomain) you want to use for your Campaigns and/or Automations. Once entered, click 'Continue'.
You will then see the generated SPF, DKIM, and DMARC records for your domain. Copy and add these records to your DNS provider's settings.
Select your DNS provider below for step-by-step instructions on adding TXT records:
Explanation of SPF, DKIM, and DMARC:
SPF (Sender Policy Framework) specifies authorized mail servers for the domain.
DKIM (DomainKeys Identified Mail) digitally signs emails to prevent alteration.
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a framework for handling emails that fail authentication, including reporting mechanisms. Ensure a valid DMARC record with at least a "none" policy.
Once you've added the records to your DNS settings, click 'Finish verification'.
You'll see the following steps to assign the domain for Campaigns and Automation, as well as to set up your sender email address.
💡 Check the full guide on Setting Up Your Custom Sender Domain in Omnisend.
Once your domain is verified, always make sure to follow a warm-up plan.
Consequences of Non-Compliance
If you don't meet these requirements, messages might be rejected or delivered to recipients' spam folders. These changes have rolled out gradually, starting in February 2024, allowing for optimization based on industry feedback.
FAQ
What happens if I don't comply with the new requirements?
Failure to comply may result in your messages being rejected or sent to recipients' spam folders. To avoid these issues, it's essential to follow the steps outlined.
I'm a smaller sender; do these changes apply to me?
Yes, the changes apply to all senders, regardless of the volume. Everyone must implement SPF, DKIM, and DMARC authentication, have a valid sender email address, and maintain low spam rates.
Is there ongoing support if I encounter issues during the process?
Yes, if you encounter any difficulties or have specific questions, reach out to our support team for assistance. We are always here for you at [email protected].
Our award-winning Support Team is available to assist you through the in-app chat or by email at [email protected].