Lapio helps Shopify stores rank customers by their likelihood to generate future revenue, so you can focus marketing spend on the customers most likely to buy again. With the Lapio and Omnisend integration, Lapio syncs customer segments to Omnisend, making it easier to target the right contacts with campaigns and automations.
Lapio continuously analyzes your Shopify order data and creates customer rankings based on future revenue likelihood. These rankings are synced to Omnisend as segments that you can use for more focused marketing.
Benefits
Use Lapio with Omnisend to:
Target contacts most likely to generate repeat revenue.
Separate high-potential contacts from one-time buyers.
Direct marketing spend toward contacts with the strongest future revenue potential.
Use Lapio-created segments in Omnisend campaigns and automation workflows.
Save time with ready-to-use contact rankings – no manual reporting or analysis needed.
Build audiences similar to your highest-value contacts.
Before You Begin
To use the Lapio integration with Omnisend, you need:
A Lapio account.
A Shopify store connected to Lapio (Lapio currently supports Shopify only).
An Omnisend account.
Permission to complete the Omnisend OAuth flow.
Setup Process
Step 1. Go to https://app.lapio.ai and log in to your Lapio account.
Step 2. Make sure your Shopify store is connected to Lapio. Once connected, Lapio analyzes your store's order data and generates contact rankings.
Step 3. In Lapio, open the Integrations tab from the sidebar.
Step 4. Find Omnisend and start the connection process.
Step 5. Complete the Omnisend OAuth flow to permit Lapio to sync customer data to Omnisend.
Once connected, Lapio runs a scheduled daily sync to create and update contact segments in Omnisend.
How It Works
After integration, Lapio automatically creates and updates three segments in Omnisend based on customer rankings of future revenue likelihood.
These segments can be used in Omnisend to target different customer groups with more relevant marketing campaigns and automations. For example, you can allocate more budget to customers who are likely to buy again, or create separate messaging for customers with lower future revenue potential.
Lapio handles all analysis and segment updates automatically. You can use these segments directly in Omnisend to send more relevant campaigns and personalize automation workflows.
Use Cases
You can use Lapio segments in Omnisend for:
High-value customer campaigns: target customers most likely to generate future revenue.
Repeat purchase campaigns: focus messaging on customers with a higher probability of buying again.
Win-back campaigns: create separate messaging for customers who may need more encouragement to return.
Budget optimization: direct paid or promotional campaigns toward contacts with stronger future revenue potential.
Lookalike audience strategy: use data from high-potential customers to help attract more customers like them.
Customer lifecycle automations: personalize flows based on Lapio's customer rankings.
💬 Need help? Use the in-app chat or send your questions to [email protected]. For Lapio-specific questions, contact the Lapio team through [email protected].