This feature allows you to sync any customer segment created in Shopify directly into your Omnisend account. Once copied, the segment stays updated automatically via the Shopify integration.
Before You Begin
You can create new segments in Shopify using their built-in tools and logic. For instructions, see: Shopify Help Center – Creating customer segments.
Segments synced from Shopify are read-only in Omnisend. To make changes, edit the segment in Shopify.
The segment will be automatically updated in Omnisend every hour.
This feature is helpful for cases where Shopify segmentation criteria can’t be fully recreated in Omnisend (e.g., Shopify custom filters).
Setup Process
1. Go to your Shopify admin. Navigate to Customers > Segments. You’ll see your existing customer segments listed.
2. Open the segment you want to sync. Click into the segment to open the detailed view. You’ll see the query logic and a list of customers included in the segment.
3. Click Use segment. In the top right corner of the segment view, select Use segment.
4. Select Omnisend Email Marketing & SMS. From the list of available integrations, click Omnisend.
5. Confirm the sync. A popup will confirm that the segment will be copied to Omnisend and updated automatically. Click the Copy segment button to proceed.
You'll see a success message once the sync is complete. You can click Show in Omnisend to open it directly.
6. View and manage in Omnisend. Your synced segment will appear in Omnisend, labeled with the original Shopify segment name. It includes a note confirming it syncs every hour via Shopify integration.
Remember that with Shopify Segments Sync, you can easily bring your existing customer segments from Shopify into Omnisend. This helps you save time, avoid manual work, and use consistent targeting criteria across platforms. Once synced, segments stay updated automatically every hour, so you can confidently build campaigns on top of your Shopify-defined audiences.
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