Our webinars explore key topics in ecommerce marketing, including email, SMS, automation, and content marketing, giving you actionable strategies to strengthen your ecommerce efforts. Each webinar is led by industry experts and includes insights you can apply right away.
Below, you’ll find recordings of webinars held by Omnisend in October 2026.
💡 Explore the full library of our webinar recordings on our YouTube channel.
How to Build Your BFCM Campaign Plan
Black Friday Cyber Monday is one of the biggest opportunities of the year — but a strong BFCM campaign takes more than a few last-minute discounts. In this session, we’ll break down a practical framework for building your BFCM plan, based on hundreds of real-world campaigns.
You will learn:
How to plan your BFCM campaign timing and email/SMS frequency.
Which messaging angles to use throughout the BFCM period.
How to approach segmentation without overcomplicating your strategy.
The most common BFCM mistakes brands make — and how to avoid them.
🎥 Recording coming soon 🎥
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