Our webinars explore key topics in ecommerce marketing, including email, SMS, automation, and content marketing, giving you actionable strategies to strengthen your ecommerce efforts. Each webinar is led by industry experts and includes insights you can apply right away.
Below, you’ll find recordings of webinars held by Omnisend in September 2026.
💡 Explore the full library of our webinar recordings on our YouTube channel.
What last year's BFCM data is already telling you
Last year's numbers already contain most of this year's plan. You just haven't asked them the right questions.
You will learn:
Pulling last year's campaign, automation, and segment performance in a single conversation with Omnisend MCP.
Which metrics actually predicted revenue, and which ones wasted your attention.
Turning last year's winners into this year's send calendar.
One shopper, three channels: email, SMS, and push for BFCM
Your subscribers don't experience your channels separately. Here's how to orchestrate them so BFCM feels coordinated instead of relentless.
You will learn:
Deciding which message belongs on which channel, and which shouldn't be sent twice.
Frequency caps and suppression rules that prevent channel fatigue.
Sequencing email, SMS, and push across the BFCM weekend, hour by hour.
Live email clinic: We're reviewing your BFCM campaigns
Your BFCM emails are ready to send — but are they actually ready to convert? In this live clinic, we'll review real BFCM campaigns submitted by Omnisend merchants and break them down by copy and design.
You will learn:
How your subject lines, headlines, and CTAs stack up.
Design and layout tricks that highlight offers.
Copy and design mistakes that kill BFCM conversions (and how to avoid them).
Practical, ready-to-apply feedback.
Non-discount BFCM offers that don't cut your margins
Everyone's shouting "50% off." Here's how to win BFCM without shrinking your margins to nothing.
You will learn:
Structuring bundles, VIP early access, and loyalty perks as discount alternatives.
Using scarcity and urgency mechanics that don't rely on price cuts.
Framing non-discount offers so they still convert against a sea of markdowns.
Stay ahead: Omnisend’s Q3 feature drop
Exciting updates are here at Omnisend! Join us as we reveal new features designed to sharpen your email marketing strategy.
You will learn:
New features shipped by Omnisend in Q3.
How to use these features for better ecommerce marketing.
Questions? Feel free to connect with our Support Team at [email protected] or via in-app chat.