Event-based content items automatically pull live data – such as abandoned products or order details – into your automation emails. These items are available only in automations that use an event-based trigger.
💡 For all other Email Builder items, see Omnisend Email Builder Items.
Before You Begin
Event-based content items are available only when the automation uses an event-based trigger, such as Abandoned Cart, Browse Abandonment, Placed Order, or a custom event. Triggers such as Contact entered segment do not carry event data, so these items will not appear in the email builder for those automations.
If you use Send test email, event-based content items (such as Abandoned Products or Order Summary) will appear blank or as placeholder boxes. This is expected since test emails have no real event data attached. To verify that content populates correctly, use Dynamic Preview and select a real contact with relevant event history, or trigger the automation with a real event.
The Abandoned Products block works only with Omnisend's native events (Viewed Product, Added Product to Cart). If your automation uses a custom event trigger, this block will not populate.
Abandoned Cart
In abandonment automations (Abandoned Cart or Checkout, Browse Abandonment, Product Abandonment), you can add an Abandoned Products item to your email content.
This item automatically pulls the products your contact abandoned. Drag and drop it into your email, then adjust the settings and design to your preference:
You can choose how many items to show (up to 8) using the Number of products to show toggle.
Under Product details, select which product information to include in the email.
Under Products display, mark the checkbox to hide out-of-stock items.
Under Abandoned products options, you can exclude specific products.
Note: Add only one Abandoned Products block per email. If you add more than one, only the first block displays product data – all others show as empty grey placeholders.
💬 Learn more about Abandoned Products and how to time your abandonment automations.
Order Details
The Order Details item displays the order heading, order number, and order date in your email. When added to an email, it appears as an "Order summary" section.
You can edit the section title and choose whether to include the order number and order date.
Ordered Products
The Ordered Products item displays the individual items from the order.
You can choose which product details to show using the checkboxes in the settings panel. Available fields include: product name, product ID, product SKU, quantity, vendor, variant, weight, price, discount amount, and price with discount.
Order Total
The Order Total item displays a price summary of the full order.
You can choose which pricing details to include. Available fields include: subtotal price, discount, shipping price, tax, and total price.
Billing and Shipping
The Billing and Shipping item lets you choose which order address details to include in your email.
The item includes: Name and Surname, State, Company, Zip, Address 1, Country, Address 2, Phone, and City. Select or deselect any field to match what your email needs.
Pre-Built Event-Based Automations
When you create a pre-built automation in Omnisend, such as Order Confirmation or Abandoned Checkout, the pre-built emails already include the relevant event-based blocks, configured and ready to use.
For example, an Order Confirmation automation email comes with Order Details, Ordered Products, Order Total, and Billing and Shipping already in place. You do not need to add or configure these manually unless you want to adjust, remove, or replace them.
If you are building a custom automation email from scratch, drag and drop any of the blocks described in this article into your email content.
Note: Each block is trigger-specific – it will only include data when the automation trigger supports it.
FAQ
Why is my Abandoned Products block showing as a grey or blank placeholder? Check the following:
Your automation uses a native Omnisend trigger – the block does not work with custom event triggers.
Your email contains only one Abandoned Products block – duplicate blocks show blank.
You are previewing using Dynamic Preview with a real contact, not Send test email, which has no event data.
I'm using a custom event trigger. How do I display product data in my email?
The Abandoned Products block cannot read custom event data. Use a Product Listing block set to Dynamic and map your event properties manually – for example, [[event.product.title]], [[event.product.imageURL]], [[event.product.price]], [[event.product.url]].
I sent a test email, and the product or order information is blank. Is my automation broken?
No, this is expected. Test emails have no real event data, so event-based content appears blank. Use Dynamic Preview and select a real contact with relevant event history to verify the automation works correctly.
Still have any questions? Feel free to contact our support team at [email protected] or via in-app chat.