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Omnisend Email Builder
Omnisend Email Builder: Items
Omnisend Email Builder: Items

Learn what Items can be used in your emails' content

Ira avatar
Written by Ira
Updated over a week ago

Customize your campaigns and automated emails with our drag-and-and-drop Items. Add or edit text, images, products, discount codes, and more using Items.

In this article, you'll learn about various Items available in the Email Builder and how to use them.


Before you begin

  • Learn about Items that are automation-specific in this guide.

Layouts & Items library

All Layouts & Items are available on the left sidebar once you select the template you'd like to work with. Here you will see a few tabs indicating the Items that can be added to email content.

The Quick add tab gives an overview of all default Items available like Text, Button, Image, Logo, Menu, Line / Space, Social media, Discount, HTML, and possible Layouts.

The Layout is the backbone of your email, and it should be added as a first thing. Items should be dragged to email content within the layout. You can also choose all the different types of layouts that you want. Drag them to the place where you want to add them.

Once you select the layout, you can add padding, background color, or image on the right-side menu.

All Items are available on the left sidebar once you select the template you'd like to work with. Here you will see a few tabs indicating the Items that can be added to email content.

Like with layouts, to add a new Item to the section you've created, go to the Quick add tab and drag the item to the area where you want to add it.

To move, delete or save the layout, use the controls on the left side. Use the controls on the right side to move, delete, or save a specific item.

You can leave some Items empty, and the builder will respect that space to create more focused and intricate layouts.


Open the Quick-add or Preheader menu and drag&drop the Preheader to your email content.

Preheader includes a view-in browser link that allows your newsletter recipients to view the web version of the email message stored on our servers. Adding this link to your email message preheader may protect your newsletter recipients from any issues with displaying images or viewing HTML emails. In the Item settings, you can change the text's description and the text settings, including style, font, size, and line height. You may also pick the colors, padding, visibility, etc.


Open the Quick-add menu and drag&drop Text Item to your email content.

To edit the style formatting of your text in a specific Item, select the part you want to update. Here you get to pick text style, font, font size, and line height. Moreover, you can use styling from a menu on the right side with multiple options to transform your text.

The options include bold, italics, text color, underline, strikethrough, and aligning (left, center, right, justify), making the ordered or unordered list, and decreasing/increasing indent. Simply select the text/words you'd like the changed to apply and choose the styling options on the right.

By selecting specific text inside a text item, you can change its font family and size on the right-side panel.

Select the following option to add the personalization tags to your text. This will pull personalization data about your customers once the email goes o Read more about personalization here.


Open the Quick-add menu and drag&drop the Button to your email content.

To change the text of your button, select the button β†’ and edit it on the right-side sidebar. Here you can also add the link you'd like your button to.

Afterward, you can select your button style. You can edit button styles by Clicking Button settings while editing the Button or by clicking on the email background β†’ Email settings β†’ Buttons.

Here you can select styles for 3 types of buttons: Primary, Secondary, and Tertiary. For each button type, you can choose:

  • Font and Font size;

  • Button shape;

  • Button text-decoration (bold, italics, and underline);

  • Text and Background colors;

  • Border width, style, and color;

  • Paddings;


To add a Logo to your email content, select it from the Quick-add menu.

The logo Item is created with the default logo and store URL that can be set under Contact information under Store settings and Brand assets. You can replace them with some other logo image and URL. Change the size by dragging the corners of the image.

πŸ’‘ Please note that the logo doesn't have the full-width option, so you can use Image Item instead and remove the image's paddings.


Add a menu to navige your customers to specific part of your store. You can add it from Quick add menu.

To edit the menu, you need to click on the section you want to change β†’ change the name β†’ change the link. You can also add additional sections using Add new item button on the right side menu.


Add a line to separate content or make more space using the Line/space item from Quick add menu. You can switch between Line and Space types on the right-side menu. You'll get to pick the border and width, style, alignment, and color for the line. For Space, you get to choose space height in px.


To add an Image to your email, select it from the Quick-add menu.

Select the image you want to add to your email content when adding an image on the right-side menu. Remember that you can use JPG, PNG, and GIF formats under 2000px dimensions.

Remove image padding by selecting this checkbox in one click:

Then you will see an option to enter the URL where your image will link to:

Also, you can add Alt text. For those of you who wonder why Alt text is essential for images in emails if it doesn't impact the SEO of the website, as it does on websites. It would help if you thought of it as backup text that provides some context about your image for those who have images blocked or turned off by default. Another critical reason Alt text is used is for visually impaired subscribers who may use a screen reader to describe images in an email.

To resize your image, select it β†’ hover over the corner of the image β†’ and resize it the way you want.

Note! You won't be able to make the image more extensive than you've uploaded to Omnisend. So, if you want a picture to be larger, you should upload it that way to Omnisend. However, remember that it can't be bigger than 2000px in dimensions.

You can also re-arrange the images within the layout by using the drag and drop:


To add a Video to your email, you first need to add a Layout, one column, for example, and then select Video from the Quick-add menu and add it to the layout.

Then you need to add a link to the video on the right side menu. Once added, Omnisend will automatically convert it to a thumbnail. Currently, two options are supported:

  • Vimeo (Image)

  • Youtube (Image or Animated GIF). Please note that it will take a few moments to generate the GIF.

Tip! You can also have multiple videos in one row with our layouts!

⚠️ It is impossible to directly play the video in the inbox using this item. After clicking the Play button, the customer is redirected to the web resource (Vimeo or Youtube), where it can be played.

Also, you can check out our integration with Playable - a platform that helps to embed videos in email.


You can customize your email campaigns using the HTML code Item if you are familiar with HTML. Check allowed HTML tags and supported CSS elements here. The HTML editor is located on the right side of the screen.

Product Listing

Find the Product Listing in the Quick-add menu or select any Product Listing template from the left-side menu under the Product listing.

You can select the number of products you want to be shown in this product listing and product details and style it according to your needs. Re-arrange the products by using the drag-and-drop option on the right menu:

Product Recommender

Drag and drop the Product Recommender from the Quick Add sidebar to your email content. Product Recommender automatically pulls up to 8 products from your store β€” images, titles, descriptions, prices, and links to the product. You get to decide what information should be included in the email content. This Item is refreshed every hour to ensure the latest information is pulled from your store.

Discount item

With the discount Item, you can send auto-generated codes for Shopify, Bigcommerce, and WooCommerce stores or insert the discount code manually for all other platforms inside the email builder.

It can be styled just about the same as everything else, and all containing elements can be styled template-wide together with other buttons, headings, etc.

πŸ’‘ Read more about Discount for Shopify, Bigcommerce, WooCommerce, and other platforms.

Social media

To add a Social media Item to your email content, select it from the Quick add menu.

Start with selecting the social media icons you want to add to your Social media:

Then you can edit their size, alignment, shape, and customize color:

Finally, proceed with adding the links to each social media icon by clicking the icon you want to add the link to β†’ click the 'change link' button. If you have the social media links added to the Contact Information or Brand assets, those will be added automatically.

Note! The limit of icons for one Social media item is 5. If you want to add more social media icons, use 2 Social media Items.


If your store is on the Free plan, you'll notice a Badge at the bottom of your email content. Please note that this Item cannot be removed on the Free plan; to remove the Omnisend badge, you will need to upgrade your plan.

πŸ’‘ Tip! You can duplicate any Item without the need to recreate it.


How can I add personalization as a link to the text?

To add a personalization tag as a link to the text, you'll need to copy the personalization tag first, then convert the text to the link and insert the personalization tag in the URL section. Here's an example of how you can add an unsubscribe link to your email in the email builder:

I keep getting an error when saving the email; it says the changes cannot be saved.

If you copied the text from external resources, it could be that text is not UTF-8 encoded. Please clear the formatting of all saved texts and try again.

Still, have any questions? Feel free to contact our support team at [email protected].

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