Lantern guides visitors through dynamic, conversation‑style quizzes that end in tailored product recommendations. For every quiz taker, Lantern captures answers and emails or phone numbers to build a rich customer profile you can sync to Omnisend - so a one‑time quiz visit becomes long‑term marketing value.
Key Benefits
Advanced quiz logic: Take advantage of easy-to-use logic flows to create that hyper-personalized quiz experience based on subsequent answer selection.
Various quiz question types: We offer a variety of quiz questions, such as multi-choice and single-choice, input or upload pages, opt-in pages, or even score ranking and transition pages, for educational purposes between questions.
Easy setup: Choose from various fully customized templates or use Lantern AI to generate an on-the-spot quiz based on your product range and brand needs.
Built to integrate - Lantern works with subscription apps, review apps, side‑cart apps, Google tracking, Zapier, and ESPs like Omnisend, with more than 30 integrations.
Save all quiz answers as custom properties in Omnisend for each contact. This creates a 360° profile - not just an email address and name, but preferences, needs, and lifestyle details.
Setup Process
Step 1. Create an API Key. In Omnisend, go to → Apps → Search for "Lantern AI Quiz Builder" → Click on "Connect Now" → Copy an API Key.
Step 2. Install the Lantern AI Quiz Builder app from the Shopify App Store in your Shopify admin.
Step 3. Go to your Shopify admin and open the Lantern, go to → Integrations → Find Omnisend among other integrations → Click Connect and authorize the connection between Omnisend and Lantern.
Step 4. Paste the API key in the pop-up box and click Connect.
Step 4. In Omnisend, check the box that all the steps are done and confirm the changes.
And that's it! Omnisend is now integrated with Lantern!
With Omnisend, once the API key is connected, all active quizzes in your account will send contact and quiz data to Omnisend automatically. There’s no need to set up individual quiz connections.
What data is passed
Firstly, make sure to collect either an email address or a phone number in your quiz. To do this, go to the Quiz Builder → Add Page → Optin Page → Add Page
Then select the field under 'Email Address Input' and choose Show (required) option. This way email address will be collected. If you want phone number to be collected through the Optin form, check the field under 'Phone Number Input' Show. For the contacts to flow to Omnisend either of these must be selected as required.
Here, you can also optionally choose to display a Name field to collect contacts' names.
To ensure your quiz takers are correctly subscribed to email and SMS marketing, these options are automatically enabled with each quiz. If you need to disable any of these options, you can do so from your Lantern quiz. You can find this on the right-hand side of your opt-in page, under the Integration Settings drop-down.
Do not forget to ask for consent and select an option under 'GDPR Checkbox'
Question responses to Omnisend properties
When a new email address and/or phone number is collected through the Opt-in form in your quiz, a contact is passed to Omnisend along with these properties:
Email address (subscribed status, optional if there is phone number);
Phone number (subscribed status, if this is collected);
First name (if this is collected);
Appropriate marketing consent;
Any mapped custom properties from the quiz answers (mapping explained below).
Mapping question responses to custom properties
Each quiz question can be mapped to a Property ID to store the answer as a custom property in Omnisend.
To map custom properties, go to the selected question settings and add a Property ID
This is the Property ID that Omnisend will store for the answer (e.g. lantern_question).
Custom event
Lantern sends a "quiz completion" event to Omnisend
Event Name | Description | Properties |
Completed Lantern Quiz | Triggered when the quiz has been submitted |
|
Use in Automations
You can leverage quiz data in Omnisend workflows to create highly personalized marketing flows:
Welcome Series: If a contact completes a quiz, trigger a custom Welcome flow tailored to their preferences (e.g., product matches)
Deliver Quiz Results Instantly: Automatically email each quiz taker their personalized quiz results through Omnisend, right after completion.
Segmentation: Segment contacts based on quiz answers (stored as properties) - target users who indicated a specific preference or need.
Dynamic Email Personalization: Use quiz answers to insert personalized content into Omnisend campaigns (text, product blocks, images).
Seasonal & Event Campaign Targeting: Filter audiences by quiz answers for timely campaigns.
Example: If travel_frequency = high, send them travel-sized product bundles before summer.
Automated Post-Quiz Flows: Trigger multi-step Omnisend automations based on quiz outcomes
Use-cases
Create segments using Quiz data
Since all of the customer answers are passed to Omisend as custom properties, you can segment your audience based on those answers. Here's an example segment based on one of the answers:
Also, you can create a segment based on the Quiz Completion event in order to segment all the quiz takers:
Later, we can use this segment to send these customers product recommendations based on their answers.
Feel free to experiment with segmentation. You can also combine the quiz answers with each other and with other Omnisend filters.
Triggering an automation
Once your Lantern quiz is integrated with Omnisend, each completed quiz sends an event called Completed Lantern Quiz to your Omnisend account. This can be used to trigger automatic email and SMS workflows for customers who take your quiz.
Create an automation workflow based on the Completed Lantern Quiz event as a trigger. If you have more than one quiz, you will need to add a Trigger filter that helps you define which specific quiz should trigger this workflow:
Create an automation → Click + Add Trigger filter → Select ‘Quiz’ from the drop-down menu → Select ‘Is’ from the drop-down menu → Enter your quiz slug → Click 'Save'
Send product recommendations
Once the Lantern quiz is completed, we can set up a quiz recommendation section inside an Omnisend email template.
Step 1. Add a Dynamic Content → In the Select a Data Source dropdown, select Products. This is where Lantern stores the recommended products from your quiz.
Step 2. Add product content inside the block. Select the image block → Select Dynamic from the content type → Select Image from the select data source dropdown.
Note: you can also manually add a data source by checking the 'Add source manually’ and entering [[item.image]]
Below are the dynamic variables you can use inside text, image, or button blocks within your Dynamic Content section. These variables will automatically populate based on the quiz product data passed from Lantern.
Variable mapping:
Product title:
[[item.title]]Product price:
[[item.price.amount]]Product currency:
[[item.price.currency]]Product image:
[[item.image]]Product URL:
[[item.url]]
In the next steps, we can set up the product information using text and button elements. This includes the product title, price, and a call-to-action button that links to the product page.
Optional: To show a summary of quiz questions and answers, you can use a Text element with [[item.question]] and [[item.answers]] respectively inside a Dynamic list with a data source of answers.
Didn't find the answer to your question? Reach out to our Support Team through the in-app chat or at [email protected] - our team is available 24/7.