Interact allows you to create interactive quizzes that generate leads & sell products. Harness the power of quizzes to grow your email list, segment your leads, and recommend products to increase sales.
Setup Process
Step 1. In Omnisend, go to Apps → search for Interact → click Connect now → Copy API key.
Step 2. In your Interact admin, go to quizzes and select the quiz you want to integrate with Omnisend.
Step 3. In the left sidebar, enable Lead Generation, and as the first step, select which opt-in data you would like to collect at the end of the quiz before showing the results.
Step 4. In the next step, under Connect your email list, select Omnisend, then enter the API key you created recently in your Omnisend account.
Step 5. In Omnisend, check the box "I have completed all the steps" and click Confirm.
What Data is Passed
Once Interact is connected with Omnisend, you can start setting up your quiz. Here's the list of values that can be passed to Omnisend:
Email
First name
Last name
Phone number
Zip code
The company name will be synced as a custom property, along with any additional fields you add to your opt-in form, and the quiz answers will also be synced as custom properties.
Mapping Quiz Fields
The next step is mapping quiz data to properties in Omnisend.
Step 1. In the Results step, you should map the result that can be obtained in the quiz to the Action in Omnisend. The last step is to assign a custom property and a tag to such a result.
There's also an option to quickly apply the same settings to all results.
Note: You can assign the same custom property to different/all results and differentiate those by tags or the reverse if you want to segment contacts in Omnisend based on those different quiz results.
Please note that if you don't map some quiz results with an action in Omnisend, contact will still be passed, just without a custom property notifying which result they got.
Step 2. Next, with the same logic, you should map your answers to custom properties, which will be created in Omnisend, and you can also assign special tags based on that.
In our example, you can use one custom property per question, so the same property applies to all four answers. In the same way, there's an option to apply that one action to all answers.
Please note that if you don't map some answers with an action in Omnisend, contact will still be passed, just without a custom property notifying which answers they selected.
Step 3. In the Settings step, you decide whether to send a welcome email with Omnisend to contacts who will complete this quiz and whether to pass opt-in data to us.
Note: If you enable opt-in collection, emails can be collected with a subscribed status; phone numbers will be treated as non-subscribers.
Step 4. Then, you can double-check the mapping of default fields with Omnisend and create a custom property for company data.
Important: Don't forget to click Save & Continue each time before moving to the next step.
Step 5. In the last step, you can test the integration and send the test contact to Omnisend. Fill in all missing fields and click Send test lead to my list.
Step 6. When all is done, make sure to publish the changes.
If you have additional questions about how to use Interact, feel free to check their Help docs for more information.
FAQ
Can my Interact quiz trigger Welcome automation?
Yes, find more details about Welcome Automation in Omnisend.
Looking for assistance? Our expert Support Team is available through in-app chat or at [email protected].