Triple Whale is a data analytics and attribution platform for ecommerce brands. It consolidates sales, ad spend, and customer journey data into a single dashboard, allowing brands to analyze ROAS, LTV, and cross-channel performance.
By integrating Omnisend with Triple Whale, you will be able to bring Omnisend’s campaign and automation metrics to Triple Whale, enabling side‑by‑side analysis with other marketing channels. According to Omnisend’s announcements, the Triple Whale integration will allow Omnisend’s campaigns and automations data to be visible in the unified reporting views.
Setup Process
Step 1. In Triple Whale, go to Data → Integrations → Omnisend. Once you find it, click connect.
Step 2. You'll be redirected to Omnisend for access authorization.
Step 3. Enable the toggle, as it's off by default.
Step 4. After connection, access your dashboard where you should see Omnisend. You can customize your tiles to show the data that's relevant for you.
And that's it! Your Omnisend's store is now connected to your Triple Whale's account.
What Data is Passed
Once connected, synchronization is initiated. Depending on the amount of data you have in your Omnisend's store, syncing may take up to couple of hours. Once completed, this is the metrics that are passed from your Omnisend's store to Triple Whale:
Total Revenue
Conversions
Campaign Revenue
Flow Revenue
CTR
Sent
Delivered
Clicks
Unsubscribed
AOV
Please note: Triple Whale updates its data approximately every hour.
Known Limitations
Currently there are few limitations with this integration:
Reporting does not show best-performing products and segments.
Doesn't show which specific links within an email are performing best. Please note that currently, refunded and canceled orders are not deducted from either Omnisend's or Triple Whale's dashboards.
It doesn't show audience growth.
If you didn’t find the answer to your question, reach out to our support team through the in‑app chat or at [email protected] — our team is available 24/7.