One more fundamental thing in ecommerce email marketing is the email campaign itself. You can call it either a newsletter, bulk email or promotional email. With Omnisend, each email message that you send to your customers is called an “email campaign”. Each email campaign has its own reports on opens, clicks, sales, etc. Regarding the metrics of the email campaign performance, we will discuss them later in this article.
Creating a campaign
To start sending your first bulk email campaign, please navigate to Campaigns tab on your Omnisend account and click New campaign. Our Email Campaign wizard leads you through the five-step process of creating an email campaign. At the beginning of this process you can choose a responsive email template that best fits your email campaign idea. All email templates that we provide are mobile friendly, so you shouldn’t have to worry about any of it.
With drag-and-drop email editor, you can easily build your email campaign without having any technical HTML knowledge. Moreover, Omnisend has a unique Product Picker which allows you to pick products for your email campaign while browsing your online store. A system automatically adds pictures, descriptions and pricing. Omnisend clients really love this feature! Go to a tutorial of how to use Omnisend Drag-and-drop Email Editor.
Testing a campaign
After building your campaign, don’t forget to test it. In Editor you will find the Preview which shows you how your email will look on a computer screen or mobile device. Also, you can send test emails just to be sure that it looks fine. After all, when the campaign is ready, you can send it immediately or schedule it for later.
By the way, don't forget to make use of our great feature - Campaign Booster - that gives you a second chance to poke your customers and grab their attention if they skipped the campaign the first time. Your boosted campaign will be resent after 48 hours only to those customers who have not opened the initial campaign and are most likely to make a purchase. Be sure - it will increase your open and click rates as well as boost your sales up to 30%.