With our Signup Forms Reports, you can collect new subscribers, measure your success, and examine the details.
Overview Tab
These reports can be found by navigating to Reports → Forms. Click on the form you wish to dive in deep, and the report with details will open up.
The Overview Tab in Form Report will show you the following information:
Total views, Interaction, and Submit rate for today, yesterday, last 7 days, last 30 days, last 90 days, all-time and custom range. Select the timeframe you want to see the data for.
Submit Rate: This metric represents the ratio of submissions to views. It is calculated by dividing the number of submissions by the number of views.
Signup Rate: This metric represents the ratio of signups to views. It is calculated by dividing the number of signups by the number of views.
Interaction Rate: This metric indicates the ratio of interactions to views. It is calculated by dividing the number of interactions by the number of views.
💡 Interactions are calculated if a user clicks on any element of the signup form (button/input fields, etc.). Close button clicks are not counted.
Note: The Submit and Signup metrics track unique actions per contact. An existing contact filling out the form again will only count as a 'Submit.' The 'Signup' metric is only captured when a new contact submits the form.
Performance Report
The performance report offers a comprehensive chart displaying metrics such as signups, interactions, and views for your form. You have the flexibility to choose the specific data you want to view on the date-based chart.
You can see the related activity by hovering over the metrics. It's essential to remember that the displayed data is based on the timeframe you selected above.
Device Report
The device report allows you to see which devices were mainly used to view, interact with, or sign up using your signup form.
Contact Activity
The Contact Activity tab provides an exportable list of subscribers who signed up through that form. The list shows the email, first name, last name, gender, country (whenever applicable), discount (Wheel of Fortune), and signup date.
Please note our system prevents the same contact from being counted twice in the 'signups' count if they fill out the subscription form again. This means that if a contact has already subscribed and fills out the form again, they won't be included in the 'signups' count. 'Signups' are only captured when new contacts sign up using the form.
It's important to understand that the number of submissions will not match the number of times welcome automation was triggered, as it's triggered based on specific rules. If your welcome automation has an additional rule, "First subscription is true," only new contacts subscribing to your marketing will trigger that automation.
In the Submit and Submit rate metrics, all users who submit the form are counted regardless of their subscription status.
This feature helps maintain accurate metrics and provides valuable insights into your audience's behavior. We always strive to provide you and your subscribers with a seamless and efficient experience.
A/B Test Report
You can analyze the performance of completed A/B tests directly in your form reports.
Step 1. Accessing the A/B Test Results Tab
Navigate to the form report for the form you want to analyze.
If your form has completed A/B tests, you'll see an A/B Test tab in the report.
Step 2. Selecting a Specific A/B Test
Use the dropdown menu in the top-right corner to select the completed A/B test you’d like to analyze.
By default, the most recent A/B test is selected.
Step 3. Understanding the Results
Each test version displays key metrics such as views, interactions, submits, signups, and conversion rates (interaction, submit, and signup).
The winner of the A/B test is clearly indicated, along with the completion date and time.
Limitations
A/B test results are only available for tests completed on or after January 7, 2025 due to technical limitations.
If the form does not have any completed A/B tests, the A/B Test tab will not appear in the report.
This feature makes it easier to evaluate the performance of different form variations and optimize your strategy based on real data.